Revenue Growth Leader

DMG Events group; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

dmg events seeks a Head of Sales to lead the commercial sales function across an assigned portfolio of products and services. You will develop and execute sales strategies to drive sustainable revenue growth, profitability and market share, while guiding business development, key accounts, and customer retention through high-performing teams.

Reporting to senior stakeholders, you will align commercial strategy with wider business objectives, deliver exceptional customer experiences and coach a

Qualifications

• Minimum 8–10 years' experience in B2B commercial sales.
• Significant leadership experience managing high-performing sales teams.
• Proven record of delivering substantial revenue growth.
• Extensive experience developing commercial sales strategies.
• Strong background in strategic account management.
• Demonstrated ability to negotiate complex, high-value commercial agreements.
• Experience managing commercial budgets and forecasts.
• Excellent understanding of CRM platforms (preferably Salesforce or equivalent).
• Strong commercial and financial acumen.
• Experience analysing sales performance data and market intelligence.
• Excellent presentation, negotiation and communication skills.
• Strong stakeholder management with experience engaging executive-level clients.
• Advanced organisational and project management skills.

Responsibilities

• Develop and implement the overall commercial sales strategy for the assigned portfolio.
• Identify new revenue streams, commercial opportunities and growth initiatives.
• Develop annual sales plans, forecasting models and business development strategies.
• Monitor commercial performance and adapt strategy to maximise revenue and profitability.
• Deliver and exceed portfolio revenue and profitability targets.
• Drive customer acquisition, retention and account expansion strategies.
• Develop new commercial products and partnership opportunities alongside internal stakeholders.
• Identify opportunities to increase customer lifetime value.
• Lead, coach and develop a high-performing sales team.
• Set clear objectives, KPIs and performance expectations.
• Conduct regular performance reviews and coaching sessions.
• Create succession plans and identify future commercial talent.
• Foster a positive, accountable and collaborative sales culture.
• Maintain executive-level relationships with key customers and strategic partners.
• Lead negotiations on high-value commercial agreements.
• Support the team in closing complex, strategic opportunities.
• Ensure excellent customer retention and long-term account growth.
• Drive proactive new business generation across the portfolio.
• Identify emerging markets, customer segments and commercial opportunities.
• Build relationships with senior decision-makers and industry stakeholders.
• Promote consultative selling methodologies across the team.
• Own pipeline management, forecasting and revenue reporting.
• Monitor KPIs and sales performance to ensure delivery against targets.
• Ensure CRM data integrity and sales process compliance.
• Continuously improve commercial processes and operational efficiency.
• Monitor industry trends, competitor activity and customer behaviour.
• Identify risks and opportunities within the marketplace.
• Share commercial insights that influence product development and sales strategy.
• Ensure the sales team remains informed of market developments.
• Partner with Marketing, Content, Operations and Finance to align commercial objectives.
• Support product launches and go-to-market strategies.
• Ensure seamless customer delivery throughout the sales lifecycle.
• Contribute to wider business planning and strategic initiatives.
• Represent the organisation at industry events, exhibitions and conferences.
• Meet key clients and develop executive-level relationships.
• Identify new commercial opportunities during live events.
• Ensure customer commitments are successfully delivered.
• Develop and execute commercial sales strategies.
• Deliver portfolio revenue and profitability targets.
• Lead and develop high-performing sales teams.
• Grow strategic customer accounts and new business.
• Build sustainable commercial pipelines.
• Negotiate high-value commercial partnerships.
• Maintain accurate forecasting and sales reporting.
• Improve customer retention and account growth.
• Drive operational excellence across the sales function.
• Collaborate effectively with senior internal stakeholders.

Skills

B2B sales leadership

Revenue growth

Strategic account management

Negotiation

Forecasting & budgeting

CRM expertise

Tools

Salesforce

Job description

dmg events seeks a Head of Sales to lead the commercial sales function across an assigned portfolio of products and services. You will develop and execute sales strategies to drive sustainable revenue growth, profitability and market share, while guiding business development, key accounts, and customer retention through high-performing teams.

Reporting to senior stakeholders, you will align commercial strategy with wider business objectives, deliver exceptional customer experiences and coach a