Revenue Growth Director

DCBL (Direct Collection Bailiffs Ltd); Runcorn; On-site; GBP 108,000 - 132,000; Full time

Benefits offered by this job

Salary up to £120K

36.5 hours Mon-Fri

Early finish Fridays

Dress Down Fridays

30 days holiday

Free Mersey Gateway pass

Free monthly lunch

Tea & Coffee facilities

Free parking

Pension after qualifying period

Job summary

DCBL (Direct Collection Bailiffs Ltd) seeks a Commercial Director to lead the inbound sales team, BDMs and marketing, owning the commercial strategy and ensuring alignment across sales and marketing for profitable growth.

The post-holder will provide leadership across revenue channels, drive pipeline, lead generation, reporting and improvement in conversion performance, reporting to the Managing Director.

Qualifications

• Proven experience in a senior commercial/revenue leadership role.
• Strong inbound sales, BDM and marketing-led lead generation.
• Experience managing sales and marketing teams with clear accountability for performance.
• Strong commercial acumen with ability to interpret revenue, cost and conversion data.
• Excellent communication, leadership and stakeholder management skills.

Responsibilities

• Develop and deliver the commercial plan to increase revenue across all sales and marketing channels.
• Set clear revenue targets for inbound sales, BDM activity and marketing-generated leads.
• Identify opportunities to improve revenue streams, conversion rates, customer acquisition and margin performance.
• Ensure commercial activity supports the overall business strategy and financial objectives.
• Lead, manage and develop the inbound sales team and Business Development Managers.
• Implement clear sales processes, activity standards and performance expectations.
• Review commercial performance regularly, taking action where targets are not being met.
• Own the marketing strategy and ensure it is aligned to revenue growth objectives.
• Oversee campaign planning, brand positioning, digital activity, content, events and lead generation initiatives.
• Ensure marketing activity is tracked against agreed measures, including cost per lead, conversion rate and return on investment.
• Use customer, market and competitor insight to shape campaigns and identify new commercial opportunities.
• Track and report on all revenue and lead streams, including inbound sales, BDM activity, marketing campaigns and referral channels.
• Maintain clear reporting on costs, leads, lead source, conversion performance, pipeline value and revenue outcomes.
• Provide regular commercial reports to the Managing Director and senior leadership team.
• Develop accurate revenue forecasts based on pipeline, conversion trends and campaign performance.
• Use performance data to recommend improvements to sales activity, marketing spend and lead management processes.
• Manage sales and marketing budgets, ensuring spend is controlled and linked to measurable outcomes.
• Monitor cost of acquisition and ensure commercial activity delivers value for money.
• Review pricing, propositions and offers to support competitiveness, profitability and sustainable growth.
• Maintain strong governance around lead handling, data quality and commercial decision-making.

Skills

Commercial leadership

Inbound sales

Business development

Lead generation

CRM & analytics

Stakeholder management

Strategic planning

Tools

CRM software

Analytics platforms

Job description

DCBL (Direct Collection Bailiffs Ltd) seeks a Commercial Director to lead the inbound sales team, BDMs and marketing, owning the commercial strategy and ensuring alignment across sales and marketing for profitable growth.

The post-holder will provide leadership across revenue channels, drive pipeline, lead generation, reporting and improvement in conversion performance, reporting to the Managing Director.