Retention Lead

JR United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Retention Lead, driving lifecycle marketing and CRM for a rapidly growing DTC brand. This role offers the chance to craft data-driven retention strategies that significantly enhance customer lifetime value. With a focus on building a high-performing retention engine, you'll engage with loyal customers through innovative campaigns across email, SMS, and more. The company values sustainability and offers a hybrid working environment, private healthcare, and unique perks like 'Work from Anywhere' weeks, making it an exciting opportunity for career growth.

Benefits

Private healthcare

Dental insurance

4 'Work from Anywhere' weeks per year

Qualifications

• Proven success in DTC retention marketing and lifecycle automation.
• Strong analytical mindset to drive decisions based on data insights.

Responsibilities

• Develop and lead retention marketing strategy across various channels.
• Build and optimise automated lifecycle flows to enhance customer engagement.

Skills

DTC retention marketing

CRM

lifecycle automation

data analysis

Klaviyo

Shopify

Tools

Klaviyo

Shopify

Job description

Job Title: Retention Lead - Disruptor DTC brand

Location: Central London (3 days in-office)

Job Type: Full-Time, Permanent

Are you ready to take full ownership of lifecycle marketing and CRM in a high-growth, values-led DTC brand? This is a rare opportunity to join a company scaling rapidly across the UK, Europe, and the US, offering planet-conscious products to a growing base of loyal customers. If you're passionate about crafting smart, data-driven retention strategies that drive real impact, this could be your ideal next step.

As Retention Lead, you’ll drive the brand’s lifecycle marketing efforts, increase customer lifetime value, and build a high-performing retention engine that keeps customers engaged and coming back.

Key Responsibilities:

• Develop and lead the retention marketing strategy across email, SMS, CRM, CRO, and offline channels
• Build and optimise automated lifecycle flows (welcome, replenishment, post-purchase, churn prevention, etc.)
• Increase customer engagement and LTV through data-led, segmented campaigns
• Improve subscription retention, reduce churn, and identify upsell opportunities
• Own reporting and analytics, implementing A/B tests and driving performance-based improvements

Skills & Experience:

• Proven success in DTC retention marketing, CRM, and lifecycle automation
• Hands-on experience with Klaviyo (or similar platforms), Shopify, and subscription tools
• Strong analytical mindset, with a proven ability to use data and customer insights to drive decisions
• Hybrid working (2 days WFH per week)
• Private healthcare and dental
• 4 “Work from Anywhere” weeks per year

For a confidential chat about this role or your next career move, please contact: [emailprotected]

Major Players is the UK’s leading digital, marketing, and creative talent agency. Over the last 30 years, we’ve championed our people and communities. As a proud B Corp, we are committed to improving diversity, equity, and inclusion within the industries we serve, creating impactful and sustainable change for our partners, candidates, and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected statuses as required by law. For more information about our DE&I commitments, visit: www.majorplayers.co.uk/diversity-equity-inclusion/