Head of Retention

Prosana; Manchester; Remote; GBP 40,000 - 80,000; Full time

Job summary

An innovative beauty brand is seeking a dynamic Head of Retention to lead their customer engagement strategies. This role offers the chance to shape impactful retention campaigns through email, SMS, and subscription management. You will take ownership of the retention department, crafting high-converting copy and optimizing customer journeys. Join a passionate team that values creativity and collaboration, while enjoying the flexibility of remote work and the opportunity to make a significant impact on the brand's growth. If you have a strong background in retention marketing and a results-oriented mindset, this is the perfect opportunity for you.

Benefits

Flexible hours

Performance-based bonuses

Access to training and resources

Collaborative global team

Qualifications

• 3-5 years experience in retention marketing, preferably in high-growth DTC brands.
• Proficient in Klaviyo, A/B testing, and performance optimization.

Responsibilities

• Develop and execute retention strategies using email, SMS, and subscriptions.
• Manage and optimize Klaviyo email flows and campaigns.

Skills

Retention Marketing

Copywriting

Data Analysis

A/B Testing

Campaign Management

Cohort Analysis

Education

Bachelor's Degree in Marketing or related field

Tools

Klaviyo

Job description

Do you thrive on building powerful retention strategies that maximize customer lifetime value and drive long-term growth? We’re after a dynamic Head of Retention to lead the charge in optimizing email, SMS, WhatsApp, and subscription strategies for a fast-growing beauty brand that’s shaking up the anti-aging industry.

If you’re ready to use your expertise in retention marketing, copywriting, and data-driven optimization to create impactful, high-converting campaigns—while taking full ownership of the retention department—this is your chance to shape a role with massive growth potential.

YOUR MISSION

As the Head of Retention, you will be responsible for developing and executing strategies to maximize LTV through email, SMS, WhatsApp, and subscription management. Your role will include building and optimizing Klaviyo email flows, crafting high-converting copy, managing campaigns, and overseeing subscription churn. You will also conduct cohort analysis, launch retention-focused product initiatives, and implement direct mail campaigns to drive engagement and revenue.

This is a full-time contractor role with flexible hours, giving you the opportunity to collaborate with a global team and work remotely from anywhere in the world.

WHAT’S IN IT FOR YOU

1. Join a passionate, results-driven team that values initiative, creativity, and collaboration.
2. Take full ownership of the retention department and play a key role in shaping the brand’s long-term growth strategy.
3. Enjoy the flexibility of remote work, with hours that accommodate global collaboration and a healthy work-life balance.
4. Access to training and resources to stay ahead in the ever-evolving world of retention marketing.
5. Performance-based bonuses tied to LTV growth and attributed email revenue.

WHAT YOU’RE GETTING INTO

1. Build and optimize Klaviyo email flows, including A/B testing, full flow buildout, and performance optimization.
2. Develop and execute high-converting email campaigns, including copywriting, campaign preparation, and calendar management.
3. Manage SMS and WhatsApp strategies to drive engagement and retention.
4. Oversee subscription management, including churn reduction and optimization of subscription revenue.
5. Conduct cohort analysis to identify trends and opportunities for improving customer retention and LTV.
6. Lead retention-focused product launches and direct mail campaigns to enhance customer engagement.
7. Collaborate with the design team to ensure all retention campaigns align with the brand’s voice and aesthetic.
8. Continuously analyze performance metrics, identify trends, and iterate on strategies to maximize ROI and drive continuous improvement.

WHO YOU ARE

Experience: Minimum 3–5 years in retention marketing, preferably at a high-growth DTC brand with subscription revenue or funnel-based sales.

Data-Driven: Proficient in Klaviyo and experienced in A/B testing, cohort analysis, and performance optimization.

Copywriting Expert: Skilled in crafting high-converting email and SMS copy that resonates with the target audience.

Strategic & Hands-On: Able to develop big-picture retention strategies while also executing day-to-day tasks like flow buildout and campaign management.

Results-Oriented: Proven track record of improving LTV, reducing churn, and driving attributed email revenue.

Flexible & Growth-Focused: Thrive in a fast-paced, startup environment. Willing to adapt, pivot, and solve problems on the fly.

Bonus Points If You Have:

1. Experience in the beauty, skincare, or anti-aging industry.
2. A background in scaling 8–9 figure brands with a strong focus on retention and subscriptions.

WHAT SUCCESS LOOKS LIKE

30 Days: You’ve fully immersed yourself in the brand’s retention strategy, audited existing flows and campaigns, and set initial goals for optimization.

60 Days: You’re actively managing and optimizing campaigns, reducing churn, and presenting regular performance reports with actionable insights.

90 Days: You’ve built out all key email flows, improved LTV and attributed email revenue, and laid the groundwork for scalable retention strategies.