Retail Marketing Manager

XtremeStrategySource; Gateshead; On-site; GBP 36,000; Full time

Job summary

Ein innovatives Unternehmen sucht einen Retail Marketing Manager, der leidenschaftlich daran interessiert ist, Ergebnisse zu liefern und die Markenbekanntheit zu steigern. In dieser spannenden Rolle werden Sie für die Planung und Durchführung von Marketingkampagnen verantwortlich sein, die auf die Bedürfnisse der Kunden und der Hersteller abgestimmt sind. Sie werden eng mit den Vertriebsstellen zusammenarbeiten, um lokale Marketingstrategien zu optimieren und die Leistung zu analysieren. Wenn Sie ein kreativer Denker sind, der Herausforderungen liebt und die Fähigkeit hat, unter Druck zu arbeiten, dann ist diese Gelegenheit genau das Richtige für Sie. Werden Sie Teil eines engagierten Teams, das sich für persönliche Entwicklung und berufliches Wachstum einsetzt.

Benefits

25 Tage Urlaub plus Feiertage

Online-Rabattplattform

Bevorzugte Servicepreise

Mitarbeiterkaufprogramm

Aktienanreizprogramm

Pensionsplan

Erweiterte Elternzeit

Qualifications

• Erfahrung in der Durchführung von Marketingkampagnen und kommerzieller Bewusstheit.
• Fähigkeit zur Integration von Daten und Marketingstrategien.

Responsibilities

• Planung und Durchführung von Kampagnen für verschiedene Fahrzeugkategorien.
• Management von Budgets und Performance zur Erreichung von Wachstumszielen.

Skills

Kommunikationsfähigkeit

Marketing-Kampagnen

Datenintegration

Analytische Fähigkeiten

Education

Abschluss in Marketing oder verwandtem Bereich

Tools

Microsoft Excel

Microsoft PowerPoint

Google Analytics

Asana

Job description

We have an exciting opportunity for a Retail Marketing Manager to join the team at Vertu. We are offering a basic salary of £36,000, plus a company car and great company benefits.

Reporting into the Head of Retail Marketing, the role of the Retail Marketing Manager is to build awareness of Vertu and our dealership network, drive footfall to the dealerships, and increase traffic to the website. The role involves utilizing the full marketing mix to deliver marketing activities from brief to final delivery. This position suits someone passionate about delivering results.

We are looking for an exceptional communicator who can influence and translate opportunities into lead campaign activities. Experience in delivering marketing campaigns and strong commercial awareness are essential.

You will plan and execute retail activities aligned with manufacturer campaigns, brand activities, and events, ensuring all activities comply with FCA and manufacturer brand guidelines.

Key Responsibilities

1. Planning and delivering campaigns for New, Commercial, Used, and Motability by franchise.
2. Ensuring smooth campaign delivery through excellent management.
3. Building relationships with manufacturer contacts and exploring collaborative opportunities.
4. Managing budgets and performance to achieve growth targets.

Main Tasks

1. Working with dealerships and the central marketing team to optimize local sponsorship, product placement, and show appearances.
2. Understanding the market, competitors, and consumers to improve marketing strategies.
3. Managing franchise budgets and providing performance insights and future recommendations.
4. Managing third-party activities such as advertising optimization and lead generation.
5. Collaborating with the Marketing Data Analyst to source and analyze sales and conversion data.
6. Organizing dealership retention events and creating assets for these events.
7. Managing local marketing activities, including POS, OOH, sponsorships, and working with the partnerships team on new opportunities.
8. Updating website content and ensuring offers are consistent with advertising.
9. Executing CRM communications as part of the retention strategy.
10. Briefing creative teams for regional media assets.
11. Representing the group at meetings such as divisional operations, dealership reviews, and manufacturer conferences.

Essential Criteria

• A degree is preferred but not essential.
• Driver's License.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to integrate data and marketing strategies.
• Understanding of Google Analytics.
• Willingness to travel as required.

Desirable Criteria

• Experience with project management tools like Asana.
• Automotive marketing experience.
• CIM qualification.

Personality & Behavioural Qualities

• Alignment with Vertu Motors’ core values.
• Creative with a knack for innovation and problem-solving.
• Positive, proactive attitude under pressure.
• High energy and passion for driving the business forward.
• Analytical, with good intuition for marketing decisions.
• Ambitious for personal and business growth.
• Excellent organizational and prioritization skills.

Benefits

We invest heavily in our colleagues' personal development, offering ongoing training, career progression, and attractive benefits, including:

• 25 days holiday plus bank holidays, increasing with service.
• Access to an online rewards platform offering cashback and discounts.
• Preferential service rates.
• Colleague purchase scheme.
• Share incentive scheme.
• Pension scheme.
• Enhanced maternity and paternity leave.

Apply today! Successful applicants will undergo employment checks, including verification of recent employment, address, credit history, and criminal record.