Retail Development Manager (Trade Marketing)

Utah State Extension; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A major opportunity has arisen for a Retail Development Manager in the heart of London with Utah State Extension. In this role, you'll lead and support the visibility of Hasbro franchise brands across various retailers. Ideal candidates will possess significant experience in sales and marketing within the consumer products sphere, coupled with a degree-level education. Responsibilities include managing retail activations and developing compelling brand plans for growth.

Qualifications

• Significant sales experience in consumer products/licensing environment.
• Strong experience in a consumer products, marketing, or commercial role.
• Fluent in English (verbal and in writing).

Responsibilities

• Implement and lead comprehensive retail activations.
• Develop and execute coordinated retail, social, and digital campaigns.
• Manage all Trade and PR marketing within the UK trade press.

Skills

Analytical skills

Financial skills

Communication skills

Leadership

Creativity

Organisational skills

Integrity

Education

Degree-level education or equivalent

Job description

The Consumer Products division of this local Hasbro entity provides services for the licensing business of Hasbro International Inc. (HII).

Working within the UK Licensing team and supporting the Retail Development Director, as well as the Retail Account and Category Teams, this central London-based role is primarily responsible for supporting the development and visibility of Hasbro franchise brands across multiple retailers and consumer categories, thereby increasing brand presence and retail sales.

Based in our Capper Street, London, UK Office. Requirement - in Office Tue/Wed/Thurs.

You will be a strong role model that supports the development of others and an ambassador for driving a consistent ‘Hasbro voice’ approach both internally and externally.

To be successful in this role as our Retail Development Manager, you will support all licensed categories (inc. toys, apparel, publishing & live events) at retail, across Hasbro’s portfolio, focusing on the delivery of:

• 360 Retail Activations: Implement and lead all aspects of comprehensive retail activations to improve brand presence.
• Coordinated Campaigns: Develop and implement coordinated retail, social, and digital campaigns aimed at driving conversion and incremental product placement.
• Trade Marketing: Manage all Trade and PR marketing within the UK trade press.
• Cross-Promotional Support: Provide cross-promotional and advertising support to improve sell-through at retail.
• Strategic Direction: Lead and complete central initiatives within major retail partners to ensure the successful implementation of brand strategies.
• Relationship Building: Cultivate world-class relationships with retail, licensee, and charity partners, crafting compelling customer brand plans that deliver partner objectives and support profitable franchise growth.
• Campaign Evaluation: Apply your analytical approach to evaluate and plan (pre- and post) campaigns, ensuring the continued expansion of brand licensing programs.
• Retail Account Management: Work with Halo retail accounts to ensure suitably kept informed on Franchise brand plans and supported across all marketing and PR. To oversee and monitor sales regularly, ensuring on track to deliver annual growth objectives.
• Budget Management: Determine and monitor with the Retail Development and Senior Licensing Director (UK & Ireland) all retail spending budgets for marketing and trade planning purposes.

Experience: Significant sales experience in a relevant entertainment company or consumer products/licensing environment. Strong experience in a consumer products, marketing, or commercial role.

Education: Degree-level education (or equivalent).

Skills: Strong analytical, financial, and communication skills, with the ability to present and persuade effectively.

Leadership: Demonstrable experience in managing multiple collaborators and leading teams, with the capacity to encourage and develop others. Ability to navigate complex matrices and find solutions.

Creativity: A passion for brand activation and retail, with the ability to bring new ideas and thinking to the business.

Organisation: Outstanding planning and organisational skills, along with the ability to prioritise effectively in a fast-paced environment.

Integrity: Strong business ethics and integrity, with a dedication to maintaining high standards.

Attitude: A positive thinker, high energy, and excellent relationship-building team player.Foster strong, long-term working relationships: Ideally with relevant and well-established networks.

Languages: Fluent English (verbal and in writing).