Senior Manager, Trade Marketing

Hong Kong Tourism Board; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading tourism board seeks an experienced professional to promote Hong Kong as a prime travel destination. This role involves optimizing market presence across various regions, coordinating training, and managing partnerships to increase tourism revenue. Ideal candidates are degree holders with a decade of experience in the travel industry and strong organizational skills.

Qualifications

• 10 years of relevant experience in a travel trade-facing role.
• Knowledge of the UK travel industry landscape.
• Excellent organisational and analytical skills.

Responsibilities

• Identify and optimize opportunities to expand Hong Kong's positioning.
• Coordinate training for the travel trade to increase product knowledge.
• Manage relationships with stakeholders and organize trade events.

Skills

Organisational skills

Analytical skills

Event management

Proficiency in Microsoft Word

Proficiency in Microsoft Excel

Proficiency in Microsoft PowerPoint

Education

Degree holder

Job description

At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis offering extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.

HOW YOU WILL CONTRIBUTE AND LEARN?

Proactively identify and optimise opportunities to expand Hong Kong’s positioning and increase distribution of Hong Kong and multi-destination products amongst the defined Market Areas covering the UK, Spain, Italy, and Benelux, aiming to increase visitor arrivals to Hong Kong and strengthen the destination image to drive demand.

Seek out sources of business to ensure that tourism revenue is increased in Hong Kong.

Coordinate training for the travel trade by giving product presentations and training sessions to increase tour operators' and agents' knowledge of Hong Kong and establish it as a preferred holiday and stopover destination.

Manage stakeholder engagement and relationships across relevant markets.

Secure distribution of new tour products in line with targets, expanding distribution channels.

Gather market intelligence and report on industry trends and activities.

Initiate and implement trade partnerships and marketing campaigns as part of wider marketing strategies in conjunction with the Senior Manager, Marketing and Public Relations.

Work closely with operators to ensure Hong Kong remains an integral part of their programmes.

Organise and secure partner airlines for trade familiarisation trips to Hong Kong and multi-destination programmes, including escorting these trips.

Represent HKTB at third-party trade events such as WTM, ITB, and PATA, among others.

Organise HKTB-owned trade events, e.g., Contact & Contract and the annual Chinese New Year event.

Undertake additional duties as assigned by the Director, Europe.

WHO ARE WE LOOKING FOR?

• A degree holder with 10 years of relevant experience, preferably in a travel trade-facing role.
• Knowledge of the UK travel industry landscape is essential; familiarity with the European travel industry is a plus.
• Prior knowledge of Hong Kong is a distinct advantage.
• Excellent organisational skills, including event management and a positive, proactive attitude.
• Strong analytical and reporting skills.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Ability to work independently without supervision.
• Willingness to travel and work evenings and weekends as required.

LOCATION:

The position is based in our London Office.

Note: We do not offer moving allowances from other cities.

If you are passionate about our mission and believe you are the right fit, please send your resume along with your current and expected salary by clicking "Apply Now". We look forward to hearing from you.

Personal data provided by applicants will be used strictly in accordance with our data policies, a copy of which will be provided upon request. Only shortlisted candidates will be contacted. All information received will be kept confidential and used solely for employment purposes.

We are an equal opportunities employer.