Retail Assistant Manager

Welcome Break; Dursley; Hybrid; GBP 25,000 - 31,000; Full time

Benefits offered by this job

Meal allowance

Holiday entitlement (30 days)

Onsite brand discounts

Staff discounts

Pension after probation

Career development

Hotel discounts

Job summary

Welcome Break is seeking an Assistant Manager to help lead the team across service, safety and commercial performance. You’ll coach on shift and support stock and routines to ensure a smooth, well‑organised operation and a warm customer experience.

This hands‑on role offers training and a clear progression path toward a Store Manager position within Retail, backed by a rewarding salary package and bonus scheme.

Qualifications

• Experience as a Supervisor, Team Leader, or Assistant Manager in a busy retail, hospitality, or customer service environment.
• Strong focus on delivering great customer service and a welcoming experience.
• Ability to lead from the front, coach others, and develop team on shift.

Responsibilities

• Support the Store Manager in Retail across service, safety, people, and commercial performance.
• Coach the team on shift and manage stock and routines.
• Ensure the unit is clean, well-organised, and ready for peak periods.
• Help grow into a Store Manager role with training and support.

Skills

Leadership

Customer service

People coaching

Store operations

Job description

Full‑time role | Rewarding salary package up to £28,000 with bonus scheme | £10 meal allowance every shift

Ready to take the next step in your leadership career in a fast‑paced, customer‑focused environment? As an Assistant Manager in [brand] at Welcome Break, you’ll help lead the team day to day, keep standards high, and make sure every customer gets a warm welcome and a great experience.

You’ll support the Store Manager in Retail across service, safety, people, and commercial performance, coaching the team on shift, helping to manage stock and routines, and making sure the unit is clean, well‑organised, and ready for every rush. It’s a hands‑on role with real responsibility, and we’ll give you the training and support to grow into a Store Manager role.

This role could be a great fit if you:

• Have experience as a Supervisor, Team Leader, or Assistant Manager in a busy retail, hospitality, or customer service environment


• Take pride in delivering great customer service and creating a welcoming experience


• Enjoy leading from the front — motivating, coaching, and developing others on shift


• Are confident juggling priorities, staying organised, and keeping the team focused in a busy environment


• Understand the importance of standards, compliance, and delivering strong sales performance


• Are ambitious and ready to develop your management career with a clear progression path

What you’ll get as an Assistant Manager at Welcome Break:

• £10 meal allowance every shift, rewarding salary and bonus scheme


• 30 days’ holiday (increasing with service)


• 50% off onsite brands (including KFC, Burger King, Starbucks and Pizza Express)


• My Welcome Break discounts – savings at hundreds of retailers


• Contributory pension (after 3 months)


• Structured career path and bespoke training


• Generous discounts on hotel rooms for you and family members

Due to responsibilities within the Assistant Manager role, applicants will need to be 18 years of age or over.

About Welcome Break

Welcome Break is one of the UK’s leading motorway service operators, running 61 service areas and 31 hotels across the UK. Working for Welcome Break is not what it may seem to our everyday customer. When you come into one of our sites you will recognise your favourite brands such as Starbucks, Taco Bell, Subway, WHSmith, KFC, Pizza Express and Burger King, as well as hotels under the Ramada and Days Inn brands. But what might come as a surprise is that we are all one team and that even with different uniforms, everyone works for Welcome Break.