Retail and wholesale manager

Caramel London; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Caramel London seeks a Retail and Wholesale Manager to oversee operations in their Greater London location. This role requires a strong leader with proven experience in luxury retail and wholesale, responsible for developing strategies to drive growth and delivering an exceptional customer experience. The successful candidate will manage daily operations, analyze market trends, and ensure optimal stock distribution while fostering relationships with clients.

Qualifications

• Experience in retail and wholesale management within a luxury brand.
• Proven ability to track and achieve sales and profit targets.
• Skilled in analyzing sales performance and trends.

Responsibilities

• Oversee daily operations ensuring exceptional customer service.
• Manage and grow wholesale accounts, fostering strong relationships.
• Develop and execute retail business plans aligned with company objectives.

Skills

Leadership

Commercial awareness

Communication

Negotiation

Problem-solving

Attention to detail

Education

Relevant degree in Business, Marketing, or Fashion

Tools

Retail management systems

Job description

Founded in 1999, Caramel London is a modern success story in the world of fashion. Originally conceived to challenge traditional perceptions of childrenswear, Caramel has become renowned for its understated luxury, signature prints, and exceptional attention to detail. Today, the brand has expanded to include luxury womenswear and homewares, offering a unique, modern take on timeless design.

With boutiques in London, Paris, and Japan, and a growing international wholesale presence, Caramel continues to build a global audience while staying true to its design-led roots.

Role Overview

We are seeking a highly organised and commercially-minded Retail and Wholesale Manager to join our London team. This is a hands-on role requiring strong leadership and proven experience across both retail and wholesale within the luxury fashion sector. You will oversee day-to-day operations, develop and implement business strategies, and play a key role in driving growth across multiple channels, both in the UK and internationally.

Key Responsibilities

• Oversee daily operations across all retail locations, ensuring exceptional customer service and operational efficiency
• Manage and grow domestic and international wholesale accounts, nurturing strong client relationships
• Develop and execute seasonal wholesale and retail business plans in line with company objectives
• Analyse market trends, merchandising reports, and store KPIs to inform buying and range planning
• Lead in-season trading conversations with wholesale customers and respond to performance trends
• Liaise with the warehouse to ensure timely and appropriate stock distribution to stores
• Use merchandising data to ensure each store is carrying the best-performing ranges
• Train and brief retail staff on incoming collections, product knowledge, and seasonal launches
• Communicate collection launches, promotions, and business updates to wider internal teams
• Review store staff performance, conduct appraisals, and support staff development
• Implement strategies for old stock, including markdowns and sample sales
• Seek new wholesale opportunities, initiate and negotiate contracts with new partners
• Monitor and manage retail and wholesale budgets, working to hit margin and revenue targets
• Support the design team by providing qualitative and quantitative feedback from retail and wholesale channels to help shape future collections
• Planning and delivery of seasonal showrooms and trade events
• Ensure the highest visual merchandising and brand presentation standards in all retail spaces

Key Qualifications

• Demonstrable experience in both retail and wholesale management, ideally within a luxury fashion brand
• Strong commercial awareness with the ability to analyse sales performance and respond proactively
• Excellent communication and negotiation skills for dealing with partners, clients, and internal teams
• Proven ability to plan, track, and achieve sales and profit targets across multiple channels
• Highly organised with strong problem-solving skills and attention to detail
• Passionate about customer experience and developing high-performing teams
• Proficiency in using retail management systems and tools to analyse and report on KPIs
• Experience liaising with warehouses and overseeing stock distribution
• Comfortable interpreting data to influence product development and buying decisions
• Ability to work flexibly and on-site in Greater London
• A relevant degree (e.g. Business, Marketing, Fashion) is advantageous but not essential

We welcome applications from those with a strong vision and a passion for shaping the future of a modern British fashion brand.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Retail Apparel and Fashion

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