Wholesale Customer Development Manager

JR United Kingdom; London; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading FMCG company based in London is seeking a Wholesale Customer Development Manager to drive the growth of a new branded product range. This role requires a dynamic individual with a proven track record in brand activation and customer development. You will focus on building relationships and strategies across various wholesale channels, leveraging your expertise to effectively expand the brand's presence in the UK market.

Qualifications

• Experience in launching a brand into a new market.
• Understanding of cross-functional brand activation and sales.
• Ability to build commercial relationships and drive business growth.

Responsibilities

• Create and establish commercial relationships to drive brand growth.
• Build brand distribution outside of core retail markets.
• Develop a multi-channel strategy for expanding the brand in the UK.

Skills

Brand Activation

Sales Development

Market Launch

Job description

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Wholesale Customer Development Manager, london

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Client:

Radar Recruitment

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

A truly exciting opportunity for a dynamic, entrepreneurial individual to drive a new branded product range for a globally successful FMCG business who have wider aspirations in the UK.

The business are incredibly successful internationally and can boast a market leading position overseas in mature markets. Following a host of acquisitions globally, including the UK, they have built on this in recent years with commercial wins across own brand, and more recently a branded proposition. Following successful launches in supermarkets - this new position will be responsible for the continued growth of their branded proposition into a variety of wholesale channels, with an initial focus on London, with a view to expanding beyond this.

This would be a great opportunity for someone who has a track record of launching a brand into a new market. The nature of the role will be very cross functional, so someone that has a good understanding of brand activation and associated marketing activities as well as core sales/customer development would be an advantage. Essentially, we are looking for someone that can bring a start up, dynamic, builder type of profile to the business, but with the confidence, infrastructure and backing of an established global business.

Responsibilities

• To create and establish commercial relationships, building the brand and delivering the volume, margin, profit and distribution objectives.
• Build brand distribution outside of core retail, shaping the growth of the brand in the UK market.
• Build upon existing distribution relationships moving towards a brand building approach as opposed to the current order fulfilment basis.
• Use learnings from brand launches overseas to replicate and adapt in the UK market.
• Build relationships with wholesale partners whilst also driving strategic direct relationships with current and potential end customers.
• Driving new business (initially primarily outbound)
• Drive relationships across wholesalers, independent retail, consumer trade markets and foodservice.
• Develop multi channel strategy for the brand, initially in London and beyond
• Management of CRM Sales tool to track current and potential customers.

Please note: The role is a fully remote role, but due to the business plan, you will need to be based in or around London and hold a full UK driving licence.