Remote Performance Marketing Manager: PPC & Paid Social

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters; Greater London; Remote; GBP 41,000 - 50,000; Full time

Job summary

Tribal Recruitment is seeking a Performance Marketing Manager to drive paid media for a Retail & eCommerce business. You will own PPC and Paid Social campaigns across Google Ads and Meta, optimise ROAS, CPA and revenue, and collaborate with ecommerce teams to boost conversions.

The role is remote within the UK, offering hands-on campaign management, data-driven insights and opportunities to scale online growth in a fast-paced retail environment.

Qualifications

• Experience managing PPC and Paid Social campaigns.
• Strong knowledge of Google Ads (Search, Shopping, Performance Max).
• Experience using Meta Ads Manager for campaign optimisation.
• Experience in retail/eCommerce or a highly transactional B2C environment.
• Strong ROAS/CPA/CPC metrics and data-driven decision making.
• Experience with GA4 and performance reporting tools.
• Confidence managing and optimising meaningful paid-media budgets.
• Commercial mindset balancing revenue growth with profitability.
• Analytical skills to translate data into actionable recommendations.
• Experience with creative and audience testing across Paid Social.

Responsibilities

• Own and manage PPC and Paid Social campaigns across Google Ads, Meta and other platforms.
• Plan, launch and optimise campaigns across Search, Shopping, Performance Max, Display and Paid Social.
• Manage advertising budgets effectively, allocating spend based on performance and priorities.
• Drive customer acquisition, ecommerce sales and revenue while meeting ROAS and CPA targets.
• Analyse campaign performance and identify opportunities to improve conversion, efficiency and profitability.
• Develop and test audiences, bidding strategies, campaign structures, ad copy and creative.
• Collaborate with creative and ecommerce teams to develop high-performing assets and landing pages.
• Manage product-led campaigns, promotions, seasonal activity and key retail trading periods.
• Use GA4, Google Ads, Meta Ads Manager and reporting tools to understand performance.
• Produce regular performance reports with insights and recommendations.
• Monitor competitors, consumer behaviour and paid media trends in retail/ecommerce.
• Continually test new approaches and channels for scalable growth.

Skills

PPC & Paid Social

Google Ads

Meta Ads Manager

GA4

Campaign management

Performance analytics

Budget management

Audience testing

Creative collaboration

Ecommerce advertising

Tools

Google Merchant Center

Shopify

Job description

Tribal Recruitment is seeking a Performance Marketing Manager to drive paid media for a Retail & eCommerce business. You will own PPC and Paid Social campaigns across Google Ads and Meta, optimise ROAS, CPA and revenue, and collaborate with ecommerce teams to boost conversions.

The role is remote within the UK, offering hands-on campaign management, data-driven insights and opportunities to scale online growth in a fast-paced retail environment.