Remote Performance Creative Strategist - AI-Driven Growth Lead

PUCK; United Kingdom; Remote; GBP 50,000 - 75,000; Full time

Job summary

TwinklingTree, a UK-based AI-native decorative lighting brand, is hiring a Performance Creative Strategist for a fully remote role. You will develop research, audience opportunities, concepts and briefs behind paid-social creative, then read results and turn learning into the next tests.

In senior scope you may define the AI content system's operating model, build scorecards and feedback loops, align with media buying on testing, scaling, or stopping, and raise the strategic standard of the

Qualifications

• At least one year in performance creative, direct-response marketing or closely related DTC ecommerce work.
• Strong customer research, concepting and brief-writing ability.
• Working fluency in Meta creative metrics and performance diagnosis.
• The ability to turn data into a clear creative decision and next test.
• Strong written English and experience communicating with creative teams.
• Confidence using AI tools while retaining independent strategic judgment.
• Evidence of campaigns, concepts, briefs or strategic work you can talk us through.
• For senior scope: ownership at meaningful scale, systems thinking, and the ability to improve the work of others. Not years alone.

Responsibilities

• You develop the research, audience opportunities, concepts and briefs behind the paid-social creative, then read the results and turn the learning into the next round of tests.
• Your concepts get real budget behind them, quickly, and you see performance feedback on every round.
• Define the operating model for the AI content system and build scorecards and feedback loops.
• Collaborate with media buying on what to test, scale or stop and raise the strategic standard of the wider creative team.
• First ninety days: audit, identify gaps, and begin shipping clear briefs the team can execute; by day ninety produce winners or valuable learnings.

Skills

Customer research

Concepting

Brief-writing

Meta metrics

Performance diagnosis

AI tooling

Creative strategy

Data-driven decisions

English writing

Ownership experience

Tools

Motion

Foreplay

Atria

Triple Whale

Job description

TwinklingTree, a UK-based AI-native decorative lighting brand, is hiring a Performance Creative Strategist for a fully remote role. You will develop research, audience opportunities, concepts and briefs behind paid-social creative, then read results and turn learning into the next tests.

In senior scope you may define the AI content system's operating model, build scorecards and feedback loops, align with media buying on testing, scaling, or stopping, and raise the strategic standard of the