Remote Paid Search Specialist

Placements24; Southampton; Remote; GBP 36,000 - 62,000; Full time

Benefits offered by this job

Remote work

Performance-based bonuses

Healthcare benefits

Job summary

Placements24 is seeking an experienced Remote Paid Search Specialist for a fast-growing e-commerce client. You will design, implement, and manage PPC campaigns across Google Ads and Bing Ads, driving qualified traffic and conversions.

This remote role requires data-driven decision making, strong analytics, and collaboration with content/SEO teams to align paid and organic efforts. You will conduct in-depth keyword research, optimize bids and budgets, and run regular A/B tests to improve ROAS and

Qualifications

• Bachelor's degree or equivalent in Marketing, Business, Economics, or related field.
• Proven experience managing large-scale PPC campaigns across Google Ads and Bing Ads.
• Strong data-driven approach with analytics and reporting proficiency.
• Excellent written communication for ad copy and performance reporting.

Responsibilities

• Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and other search platforms.
• Conduct keyword research, audience segmentation, and competitive analysis to identify opportunities.
• Create compelling ad copy and landing page recommendations to improve CTR and conversions.
• Monitor performance daily, optimize bids, budgets, and targeting to maximize ROAS and minimize CPA.
• Perform regular A/B testing on ads, landing pages, and targeting parameters.
• Analyze data and generate regular actionable insights and recommendations.
• Stay updated with trends, updates, and best practices in paid search.
• Collaborate with content and SEO teams for alignment between paid and organic efforts.
• Identify and test new paid search strategies and platforms for incremental growth.

Skills

PPC management

Google Ads

Bing Ads

Google Analytics

Keyword research

A/B testing

Reporting analytics

Remote work

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

SEMrush

Ahrefs

Keyword Planner

Job description

About the Role

Our client, a fast-growing e-commerce business, is seeking an experienced and highly motivated Remote Paid Search Specialist to manage and optimize their Pay-Per-Click (PPC) advertising campaigns. This is a fully remote position, allowing you to work from anywhere within South Africa. You will be responsible for developing, implementing, and managing effective PPC strategies across platforms like Google Ads and Bing Ads to drive qualified traffic, conversions, and maximize return on ad spend (ROAS). We are looking for a data-driven individual with a proven track record of success in managing complex paid search accounts and a passion for staying ahead of industry trends. Your expertise will be instrumental in our client's online growth and success.

Key Responsibilities

• Develop, implement, and manage effective PPC campaigns across Google Ads, Bing Ads, and other search platforms.
• Conduct thorough keyword research, audience segmentation, and competitive analysis to identify opportunities.
• Create compelling ad copy and landing page recommendations to improve click-through rates and conversion rates.
• Monitor campaign performance daily, optimizing bids, budgets, targeting, and creative elements to achieve ROAS and CPA goals.
• Perform regular A/B testing on ad copy, landing pages, and targeting parameters.
• Analyze campaign data and provide regular reports with actionable insights and recommendations for improvement.
• Stay up-to-date with the latest trends, algorithm updates, and best practices in paid search marketing.
• Manage and allocate PPC budgets effectively across different campaigns and platforms.
• Collaborate with content and SEO teams to ensure alignment and synergy between paid and organic efforts.
• Identify and test new paid search strategies and platforms to drive incremental growth.

Requirements

• Proven experience as a Paid Search Specialist, PPC Manager, or similar role.
• Demonstrable success in managing and optimizing large-scale PPC campaigns.
• Expert proficiency in Google Ads and Bing Ads platforms.
• Strong understanding of PPC metrics, analytics tools (e.g., Google Analytics), and reporting.
• Experience with keyword research tools (e.g., SEMrush, Ahrefs, Keyword Planner).
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong written communication skills for ad copywriting and reporting.
• Ability to work independently and manage time effectively in a remote environment.
• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Familiarity with e-commerce and conversion rate optimization (CRO) principles is a plus.

Benefits

This fully remote role offers unparalleled flexibility and the opportunity to work from anywhere. Our client offers a competitive salary, performance-based bonuses, and comprehensive benefits including medical aid. You will have access to continuous professional development, including online courses and training programs, to enhance your skills in the ever-evolving field of paid search. Join a dynamic and supportive company culture that values innovation, autonomy, and results. This is a fantastic opportunity to grow your career in digital marketing with a forward-thinking organization.