PPC Manager - Retail

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters; United Kingdom; Remote; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Fully remote working within the UK

Autonomy & ownership

Professional development & training

Job summary

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters is seeking an experienced PPC Manager to manage and grow paid media campaigns for UK retail and e-commerce clients. This fully remote role requires commercial acumen, analytical mindset and ownership of PPC accounts across Google Ads and Microsoft Advertising.

You will plan, launch, optimise, and report on campaigns with a strong emphasis on profitable online sales and ROAS, working across Shopping, Performance Max and other formats.

Qualifications

• Proven PPC experience in retail or e-commerce is essential.
• Strong knowledge of Google Ads, incl. Shopping & Performance Max.
• Experience managing meaningful budgets toward ROAS/profitability targets.
• Solid understanding of spend, revenue, margin, CPA and ROAS relationships.
• Experience using GA4 and reporting tools for visibility.
• Familiarity with Google Merchant Center and product feeds.
• Excellent Excel or Google Sheets skills.
• Strong analytical, problem-solving and communication abilities.
• Ability to present results and recommendations clearly to clients.

Responsibilities

• Manage PPC accounts for a portfolio of UK retail/e-commerce clients.
• Plan, build and optimise Google Ads and Microsoft Advertising campaigns.
• Cover Shopping, Performance Max, Search, remarketing and other formats.
• Monitor budgets, bids, ROAS, CPA and conversion rates.
• Identify opportunities to increase revenue while protecting profitability.
• Conduct keyword research and competitor analysis.
• Optimise product feeds and Merchant Center performance.
• Analyse campaign data with GA4 and other tools.
• Prepare weekly/monthly performance reports with insights.
• Forecast performance and support budgeting conversations.
• Carry out regular audits to identify growth opportunities.
• Test ad copy, audiences, landing pages and bidding strategies.
• Track seasonal trends and key trading periods.

Skills

PPC management

Google Ads

Microsoft Advertising

Retail/ecommerce

GA4

Reporting

Excel/Sheets

Tools

Google Ads

Microsoft Advertising

GA4

Merchant Center

Looker Studio

Tag Manager

Job description

We are looking for an experienced PPC Manager to manage and grow paid media campaigns for a portfolio of UK retail and e-commerce clients.

This is a fully remote role suited to someone who is commercially minded, highly analytical and confident taking ownership of PPC accounts. You will be responsible for planning, launching, optimising and reporting on campaigns, with a strong focus on driving profitable online sales and maximising return on advertising spend.

You will work across platforms including Google Ads and Microsoft Advertising, managing campaigns across Search, Shopping, Performance Max and other relevant paid media formats.

Key Responsibilities

• Manage PPC accounts for a portfolio of UK retail and e-commerce clients.
• Plan, build and optimise Google Ads and Microsoft Advertising campaigns.
• Manage Google Shopping, Performance Max, Search, remarketing and other campaign types.
• Monitor budgets, bids, ROAS, CPA, conversion rates and other key commercial KPIs.
• Identify opportunities to increase revenue while maintaining client profitability targets.
• Carry out keyword research, search-term analysis and competitor research.
• Optimise product feeds and work with Merchant Center to improve Shopping performance.
• Analyse campaign and website performance using platforms such as GA4.
• Produce clear weekly and monthly performance reports with actionable insights.
• Forecast performance and help clients plan paid media budgets.
• Conduct regular account audits and identify opportunities for growth and efficiency.
• Test ad copy, audiences, landing pages, bidding strategies and campaign structures.
• Monitor retail trends, seasonality, promotions and key trading periods such as Black Friday, Christmas and January sales.
• Communicate performance, recommendations and strategy clearly to clients and internal stakeholders.
• Keep up to date with developments across paid search, automation, AI-driven advertising and the wider digital retail landscape.

About You

We are looking for someone who has:

• Proven experience managing PPC campaigns, ideally for retail or e-commerce brands.
• Strong hands-on knowledge of Google Ads, particularly Shopping and Performance Max.
• Experience managing meaningful advertising budgets and working towards ROAS or profitability targets.
• A strong understanding of the relationship between spend, revenue, margin, CPA and ROAS.
• Experience using GA4 and digital marketing reporting tools.
• Good understanding of Google Merchant Center and product feeds.
• Strong Excel or Google Sheets skills.
• Excellent analytical and problem-solving abilities.
• Strong written and verbal communication skills.
• Confidence presenting campaign results and recommendations to clients.
• Excellent organisation and the ability to manage multiple client accounts remotely.
• A proactive approach and the ability to work independently.

Experience with any of the following would be advantageous:

• Retail and e-commerce PPC at agency level.
• Microsoft Advertising.
• Feed management or optimisation platforms.
• Looker Studio.
• Conversion tracking and Google Tag Manager.
• Paid social platforms such as Meta.
• Shopify or other major e-commerce platforms.
• Working with promotional calendars, stock availability and retail margins.
• Managing large product catalogues and multi-category retailers.

What Success Looks Like

You will take genuine ownership of your accounts rather than simply maintaining campaigns. Success will be measured by your ability to improve commercial performance, identify opportunities for growth and build strong relationships with clients.

You should be comfortable explaining not only what happened in an account, but why it happened and what we should do next.

What We Offer

• Fully remote working within the UK.
• A high level of autonomy and ownership.
• Opportunity to work with a varied portfolio of UK retail brands.
• Flexible and supportive working environment.
• Ongoing professional development and training.
• Exposure to substantial e-commerce PPC campaigns and budgets.
• Opportunity to influence client strategy rather than simply execute campaigns.

Working Arrangements

This is a UK-based remote position. Candidates should be comfortable working independently from home while collaborating regularly with colleagues and clients through video calls, messaging and project management platforms.

We are looking for someone who combines strong technical PPC knowledge with commercial awareness and understands that successful retail PPC is ultimately about delivering profitable growth for clients.