Remote Marketing Optimization Manager

BigHand; Greater London; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

25 days holiday

Private medical

Vision care

Wellbeing programs

Volunteer days

Study leave

Pension scheme

Life assurance

Cycle to Work Scheme

Flexible working

Job summary

BigHand is seeking a Marketing Optimization Manager to bridge data insights and action. You will surface AI-driven performance signals across email, digital, ABM, social and content, then apply judgement with Demand Generation, Product Marketing, Digital Marketing and Content to drive concrete actions.

You will own AI analytics platforms, maintain dashboards, ensure data accuracy, and partner with the Head of Marketing Growth to sharpen measurement of the buyer journey and pipeline impact.

Qualifications

• 4+ years in marketing analytics, marketing operations, or growth roles in B2B environments, with proven impact on campaign performance.
• Experience turning insights into action and driving budget reallocations or program changes.
• Comfort configuring AI-driven analytics tools and validating insights with human judgement.
• Strong stakeholder management and ability to influence campaign owners.

Responsibilities

• Own the optimization cadence, turning AI signals into actionable changes with campaign owners.
• Curate and validate AI-generated insights, adding context and advice for teams.
• Hold teams accountable for follow-through and report impact to leadership.
• Lead real-time budget reallocation decisions within an approved test-and-learn framework.
• Design and run end-to-end experimentation programs and codify learnings into playbooks.
• Partner with leadership to evolve measurement of buyer journey and revenue outcomes.
• Own marketing analytics and AI tooling stack, ensuring accuracy and proper use.
• Create lightweight playbooks and SOPs to scale proven optimizations.

Skills

Campaign optimization

AI analytics

Stakeholder management

Budget ownership

Test & learn

Cross-functional

Data-driven decisions

Tools

Google Analytics

Salesforce

Marketing automation

Job description

BigHand is seeking a Marketing Optimization Manager to bridge data insights and action. You will surface AI-driven performance signals across email, digital, ABM, social and content, then apply judgement with Demand Generation, Product Marketing, Digital Marketing and Content to drive concrete actions.

You will own AI analytics platforms, maintain dashboards, ensure data accuracy, and partner with the Head of Marketing Growth to sharpen measurement of the buyer journey and pipeline impact.