Marketing Optimization Manager

BigHand Limited; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

25 days holiday

Private medical

Wellbeing programs

Volunteer days

Career growth opportunities

Pension scheme

Cycle to Work Scheme

Job summary

BigHand Limited is seeking a Marketing Optimization Manager to bridge AI analytics and practical campaigns. You will surface performance signals across email, digital, ABM, social, and content, turning insights into actions with Demand Gen, Product Marketing, and Content teams.

You will own the AI analytics stack, ensuring accuracy and actionable outputs, while partnering with the Head of Marketing Growth to sharpen measurement of the buyer journey and drive sustained improvements.

Qualifications

• 4 to 6+ years in marketing analytics or growth roles in B2B.
• Proven examples of insights leading to budget or campaign changes.
• Experience configuring AI-driven analytics dashboards.
• Ability to validate AI insights and override with judgement.
• Strong influence across teams; budget or decision authority in test-and-learn.
• Experience with campaign tracking tools like GA, Salesforce, or MA platforms.
• Comfort with KPIs: engagement, conversion rate, pipeline influence, ROI.

Responsibilities

• Own the optimization cadence and turn AI signals into actions.
• Curate and validate AI generated insights.
• Hold teams accountable and report to Head of Marketing Growth.
• Make real-time reallocation calls within test budgets.
• Design and run end-to-end experimentation program.
• Partner with Head of Marketing Growth to evolve measurement.
• Own and manage marketing analytics and AI tooling stack.
• Build lightweight playbooks and SOPs.

Skills

Marketing analytics

Marketing operations

Growth marketing

B2B marketing

AI analytics tools

Stakeholder management

Campaign tracking tools

Data-driven decision making

Tools

Google Analytics

Salesforce

Marketing automation platforms

AI dashboards/tools

Job description

Role Details:

4 days per week
Hybrid with 2 days in London Waterloo

About BigHand

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge.

We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers.

We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.

About the role

This role exists to close the gap between marketing data and marketing action. AI tools now generate real time performance dashboards and first draft narrative summaries, taking over the manual data pulling and storytelling that used to define this kind of role. What AI cannot do is decide what a team should do differently, make that happen, and make sure it sticks.

The Marketing Optimization Manager owns that last mile, and is the link between the technology BigHand's marketing team relies on and the action that technology should drive. You will use AI driven analytics tools to surface performance signals across email, digital, ABM, social, and content, then apply judgement to validate them, work with Demand Generation, Product Marketing, Digital Marketing, and Content to agree specific actions, and hold the process accountable until those actions are actually embedded in how campaigns run.

You will also take charge of the AI analytics platforms and tools that power this work: making sure they are configured, maintained, and used properly, and that what they surface can be trusted as accurate. You will partner closely with the Head of Marketing Growth to keep our measurement of the buyer journey sharp, and with campaign owners to keep optimization a habit rather than a monthly report.

What you'll do

• Own the optimization cadence: run a recurring review with each campaign owner (Demand Generation, Product Marketing, Content, ABM, Social) that turns AI surfaced performance signals into specific, agreed actions, and track whether those actions actually happen.

• Curate and validate AI generated insight: use AI dashboarding and analytics tools to do the heavy lifting of trend detection, but apply judgement to catch false signals, add context AI misses, and turn raw output into a concrete recommendation.

• Hold teams accountable for follow through: maintain a visible signal to action log and report to the Head of Marketing Growth on what was flagged, what was actioned, and what impact it had.

• Make real time reallocation calls within an agreed test and learn budget, pivoting underperforming spend or creative while campaigns are still live, rather than only recommending changes after a campaign has ended.

• Design and run the experimentation program end to end, from hypothesis and test design through result interpretation, and codify what is learned into playbooks that get reused across teams.

• Partner with the Head of Marketing Growth to evolve how we measure impact across the buyer journey, connecting activity to pipeline and revenue outcomes.

• Own and manage the marketing analytics and AI tooling stack in full: select, configure, and continuously improve the dashboards, attribution, and predictive tools that do the data crunching, and take direct, ongoing responsibility for making sure they are used properly and that the information they surface is accurate.

• Build and maintain lightweight playbooks and standard operating procedures so that proven optimizations become standard practice rather than being relearned every campaign cycle.

What we're looking for

• Four to six, or more, years in marketing analytics, marketing operations, or growth roles within a B2B environment, with a track record of driving, not just reporting, change in campaign performance.

• Specific examples of insight that led to a budget reallocation, creative pivot, or process change that was actually adopted by a team, not just presented to one.

• Comfort managing, configuring, and critically evaluating AI driven analytics and dashboarding tools, able to validate AI generated insight, spot when it is wrong, and know when human judgement should override it.

• Strong influence across teams, and ideally some prior experience holding budget or decision authority over a test and learn program.

• Working knowledge of campaign tracking and reporting tools (for example Google Analytics, Salesforce, marketing automation platforms) as a configurer and administrator of these systems, augmented by AI, not as a manual dashboard builder.

• Confidence working with KPIs such as engagement, conversion rate, pipeline influence, and marketing ROI, and making a call and being accountable for the result.

• Strong stakeholder management and organizational savvy, able to get campaign owners to actually change behavior, not just nod along in the meeting.

• Bonus: experience designing, rolling out, or governing AI driven marketing analytics tools or workflows within a marketing team.

What we offer

• 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year

• Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)

• Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health

• Opportunities to give back with company volunteer events and individual volunteer days

• Career growth opportunities and study leave allowance

• Family benefits including enhanced parental leave, secondary caregiver leave and fertility support

• Financial benefits including pension scheme, life assurance, and salary sacrificing

• Cycle to Work Scheme and Tech Scheme

• Growing business with a global presence, flexible working, modern offices, and remote work options

Our DEI Commitment

We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.