Hybrid Marketing Optimization Manager — AI-Driven Growth & Action

BigHand Limited; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

25 days holiday

Private medical

Wellbeing programs

Volunteer days

Career growth opportunities

Pension scheme

Cycle to Work Scheme

Job summary

BigHand Limited is seeking a Marketing Optimization Manager to bridge AI analytics and practical campaigns. You will surface performance signals across email, digital, ABM, social, and content, turning insights into actions with Demand Gen, Product Marketing, and Content teams.

You will own the AI analytics stack, ensuring accuracy and actionable outputs, while partnering with the Head of Marketing Growth to sharpen measurement of the buyer journey and drive sustained improvements.

Qualifications

• 4 to 6+ years in marketing analytics or growth roles in B2B.
• Proven examples of insights leading to budget or campaign changes.
• Experience configuring AI-driven analytics dashboards.
• Ability to validate AI insights and override with judgement.
• Strong influence across teams; budget or decision authority in test-and-learn.
• Experience with campaign tracking tools like GA, Salesforce, or MA platforms.
• Comfort with KPIs: engagement, conversion rate, pipeline influence, ROI.

Responsibilities

• Own the optimization cadence and turn AI signals into actions.
• Curate and validate AI generated insights.
• Hold teams accountable and report to Head of Marketing Growth.
• Make real-time reallocation calls within test budgets.
• Design and run end-to-end experimentation program.
• Partner with Head of Marketing Growth to evolve measurement.
• Own and manage marketing analytics and AI tooling stack.
• Build lightweight playbooks and SOPs.

Skills

Marketing analytics

Marketing operations

Growth marketing

B2B marketing

AI analytics tools

Stakeholder management

Campaign tracking tools

Data-driven decision making

Tools

Google Analytics

Salesforce

Marketing automation platforms

AI dashboards/tools

Job description

BigHand Limited is seeking a Marketing Optimization Manager to bridge AI analytics and practical campaigns. You will surface performance signals across email, digital, ABM, social, and content, turning insights into actions with Demand Gen, Product Marketing, and Content teams.

You will own the AI analytics stack, ensuring accuracy and actionable outputs, while partnering with the Head of Marketing Growth to sharpen measurement of the buyer journey and drive sustained improvements.