Remote Lifecycle Marketing Specialist - B2B Fintech SaaS

Spiko; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Stock Options

Central offices

Hybrid remote work (2 days in office)

Job summary

Spiko, a London-Paris fintech, is seeking a CRM Lifecycle Marketing Specialist to own onboarding, activation and retention across email, in-app and push channels. You will manage Customer.io end-to-end and build scalable journeys from sign-up to first deposit, collaborating with product and data teams to optimise activation and growth for thousands of sign-ups monthly.

You will design and run campaigns that drive deposits, referrals and reviews, while maintaining rigorous data-driven

Qualifications

• 3+ years running lifecycle/CRM/retention marketing in a B2B SaaS or fintech company
• Experience building and running campaigns in Customer.io, Braze or Klaviyo with event-triggered journeys
• Strong data fluency; comfortable defining events/attributes with a data team
• Excellent English copywriting; able to craft emails that drive action
• Able to manage multiple campaigns and tests with documentation
• Entrepreneurial mindset with autonomy and proactive collaboration with Growth
• Interest in finance and fintech; comfortable operating in a regulated environment

Responsibilities

• Own Customer.io end-to-end: campaigns, journeys, templates, deliverability
• Design onboarding journeys from sign-up to first deposit and beyond
• Grow deposits and adoption through targeted campaigns
• Drive referrals and reviews through incentives and messaging
• Define at-risk signals and implement churn-prevention and win-back flows
• Segment audiences with product/data to ensure relevant messages
• Run A/B tests and document learnings for the team
• Report on lifecycle metrics and iterate with Growth, Sales and Product

Skills

Lifecycle marketing

CRM campaigns

Copywriting

Data-driven decisions

Education

Bachelor's degree in Marketing or related field

Tools

Customer.io

Braze

Klaviyo

Job description

Spiko, a London-Paris fintech, is seeking a CRM Lifecycle Marketing Specialist to own onboarding, activation and retention across email, in-app and push channels. You will manage Customer.io end-to-end and build scalable journeys from sign-up to first deposit, collaborating with product and data teams to optimise activation and growth for thousands of sign-ups monthly.

You will design and run campaigns that drive deposits, referrals and reviews, while maintaining rigorous data-driven