Growth CRM Strategist - Fintech Lifecycle & Experiments

Chip UK; Greater London; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Discretionary Performance-Related 1st-

Pension scheme

Private medical insurance

Employee Assistance Programme

Cycle to work

Season ticket loan

ChipX subscription

Flexible working arrangements

23 days holiday + bank holidays

Annual training budget

Fitness benefit

Company laptop

Job summary

Chip UK is seeking a CRM Growth Lead to shape lifecycle experiences across onboarding, activation, cross-sell and retention in a fast-growing fintech context.

You’ll lead growth campaigns, design segmentation and journey logic (Braze Canvas or equivalent), run rapid experiments, and collaborate with Product, Data, Compliance and the CRM Build team. You’ll report to the Head of CRM and drive key metrics and customer delight.

Qualifications

• 3+ years in CRM, lifecycle or growth marketing, ideally fintech or financial services.
• You've run campaigns that moved conversion and can explain why they worked.
• You bring a growth mindset to experimentation and fast testing.
• You’re a strong project manager with multiple stakeholders.
• You know what reads like great copy that resonates with customers.
• You have strong experience building segmentation and multi-step journeys.
• You’ve worked hands-on with Braze (preferred), Iterable or Customer.io.
• You’re comfortable with A/B testing and interpreting results.
• You write clearly for customers and internal stakeholders.

Responsibilities

• Turn business objectives into lifecycle strategies across acquisition, activation, cross-sell and retention
• Frame initiatives as testable hypotheses with clear success metrics
• Design and run experiments at pace and decide whether to scale or stop
• Build a continuous optimisation rhythm to inform the next test
• Define audience logic for campaigns: entry, trigger, exit
• Design segmentation reflecting behaviour, product holdings and lifecycle stage
• Manage pipeline of competing priorities and communicate trade-offs
• Plan campaigns end to end and write clear briefs for the build team
• Shape messaging across email, push, in-app and content cards
• Balance commercial goals with a service-led customer experience
• Partner with Compliance to stay within FCA rules and Consumer Duty
• Analyse campaign performance and turn findings into recommendations
• Document learnings for the wider team

Skills

CRM lifecycle marketing

Campaign management

Experimentation

Project management

Copywriting

Segmentation

Braze Canvas

Braze

Iterable

Customer.io

A/B testing

Clear communication

Tools

Braze

Iterable

Customer.io

Job description

Chip UK is seeking a CRM Growth Lead to shape lifecycle experiences across onboarding, activation, cross-sell and retention in a fast-growing fintech context.

You’ll lead growth campaigns, design segmentation and journey logic (Braze Canvas or equivalent), run rapid experiments, and collaborate with Product, Data, Compliance and the CRM Build team. You’ll report to the Head of CRM and drive key metrics and customer delight.