Global Integrated Campaign Manager - SaaS ERP

Unit4; Greater London; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Culture of trust

Flexible leave

Remote work

Wellbeing days

Growth opportunities

Mentorship

Sustainability initiatives

Inclusive workplace

Job summary

Unit4 is seeking an Integrated Campaign Manager for Professional & Business Services to plan, execute and optimise multi-channel campaigns across regions. You will own the end-to-end lifecycle, partnering with Product Marketing, Field Marketing, Digital Marketing, Creative, Sales and Customer Success to drive awareness, pipeline and revenue.

You’ll translate market insights into compelling content campaigns addressing industry challenges like margin pressure, AI adoption and operational

Qualifications

• Experience marketing to Professional Services, Business Services, SaaS or ERP audiences.
• Strong B2B marketing experience, with a focus on integrated campaigns, demand generation or industry marketing.
• Demonstrated success creating campaigns that drive measurable pipeline and revenue outcomes.
• Experience working closely with sales organisations and supporting account-based marketing programmes.

Responsibilities

• Develop and execute integrated campaign plans aligned to Unit4’s growth objectives within Professional & Business Services.
• Build audience-centric campaign strategies based on market trends, customer insights and competitive intelligence.
• Define campaign objectives, messaging frameworks, content requirements and success metrics.
• Create quarterly and annual campaign roadmaps aligned with business priorities and revenue targets.
• Manage the development and delivery of multi-channel campaigns across web, email, social, digital advertising, webinars, PR, events, ABM and advocacy programs.
• Coordinate campaign activity across global and regional teams to ensure a consistent customer experience.
• Partner with Creative, Content and Digital teams to produce engaging assets that support the buyer journey.
• Work with Sales and Business Development to align campaigns with target accounts and pipeline priorities.
• Develop assets, toolkits, messaging guides and activation plans to support field execution.
• Support regional teams with lead management, attribution and handoff processes to maximise conversion.

Skills

Campaign planning

Project management

Stakeholder management

Cross-border collaboration

AI tooling

ABM platforms

Campaign analytics

Tools

6sense

Co-Pilot

Claude

Job description

Unit4 is seeking an Integrated Campaign Manager for Professional & Business Services to plan, execute and optimise multi-channel campaigns across regions. You will own the end-to-end lifecycle, partnering with Product Marketing, Field Marketing, Digital Marketing, Creative, Sales and Customer Success to drive awareness, pipeline and revenue.

You’ll translate market insights into compelling content campaigns addressing industry challenges like margin pressure, AI adoption and operational