Remote Digital Marketing Leader — CRM & Growth

Lyreco UK and Ireland; Telford; Vor Ort; GBP 45.000 - 65.000; Vollzeit

Benefits dieser Stelle

31 days holiday

Remote/hybrid work after probation

Pension & Life Assurance

Cycle to Work Scheme

Vouchers

Volunteer days

Career development programme

Referral scheme

Long service awards

Career break after 3 years

Sports & Social Club

Company values

Zusammenfassung

Lyreco UK and Ireland is seeking a Digital Marketing Manager to join the Product & Services team at the Telford Head Office. This broad, hands-on role shapes how we attract, engage, convert and retain customers across the full digital marketing mix, with a strong emphasis on CRM and lifecycle marketing, plus an understanding of paid media and the wider journey.

You'll lead a team while staying closely involved in delivery, using customer insight, performance data and commercial judgment to

Qualifikationen

• Broad experience across digital marketing channels with hands-on delivery.
• Strong CRM, email marketing and lifecycle journeys experience, ideally HubSpot.
• Good understanding of PPC, paid social and collaboration with agencies.
• Knowledge of website/CMS management, SEO, content and conversion optimization.
• Strong analytical and commercial thinking using GA4 and data.
• Experience in integrated campaign planning and cross‑functional collaboration.
• People leadership experience with a coaching style.

Aufgaben

• Plan and deliver integrated digital campaigns across CRM, email, paid media, web, social and content.
• Lead CRM and lifecycle marketing, including segmentation, nurture journeys and onboarding.
• Support PPC and paid social, optimise audiences and campaigns with partners.
• Improve website and customer journeys via CMS, landing pages and conversion optimisations.
• Develop SEO, content and organic social activities based on data and trends.
• Use GA4 and campaign data to measure performance and drive decisions.
• Collaborate with Ecommerce, Customer Insight, Sales and Product teams.
• Lead, coach and develop the Digital Marketing team.

Kenntnisse

Digital marketing strategy

CRM & lifecycle marketing

HubSpot or similar

Analytics (GA4)

Team leadership

PPC & paid social

SEO & CMS management

Ausbildung

Digital marketing qualification

Tools

HubSpot

Google Analytics 4 (GA4)

CMS management tools

PPC platforms

Jobbeschreibung

Lyreco UK and Ireland is seeking a Digital Marketing Manager to join the Product & Services team at the Telford Head Office. This broad, hands-on role shapes how we attract, engage, convert and retain customers across the full digital marketing mix, with a strong emphasis on CRM and lifecycle marketing, plus an understanding of paid media and the wider journey.

You'll lead a team while staying closely involved in delivery, using customer insight, performance data and commercial judgment to