Digital Marketing & CRM Lead

Lyreco; Telford; Hybrid; GBP 40.000 - 60.000; Vollzeit

Benefits dieser Stelle

31 days holiday incl. bank holidays

Hybrid work from home after probation

Pension & Life Assurance

Cycle to Work Scheme

Volunteer days

Talent development program

Referral Scheme

Long Service Awards

Career break after 3 years

Sports & Social Club

Zusammenfassung

Lyreco UK & Ireland seeks a Digital Marketing Manager to lead digital activity across CRM, paid media, web, social and content. Based at Telford Head Office, you will balance strategic thinking with hands-on delivery, shaping how we attract, engage, convert and retain customers while leveraging customer insight and performance data.

You’ll develop CRM and lifecycle journeys, manage CMS and SEO, collaborate with Ecommerce, Sales and Product teams, coach the Digital Marketing team and drive

Qualifikationen

• Significant practical experience across a broad range of digital marketing channels.
• Strong CRM and lifecycle marketing expertise with experience in automation.
• Good understanding of PPC and paid social with collaboration across teams.
• Knowledge of website CMS, SEO, content and lead generation.
• Strong analytical thinking with GA4 and data-driven decision making.
• Experience in integrated campaign planning and agency collaboration.
• People leadership experience with coaching and development mindset.
• Ability to balance strategic thinking with hands-on delivery across multiple channels.

Aufgaben

• Lead and develop digital marketing activity across multiple channels to support customer acquisition and growth.
• Develop and optimise CRM and lifecycle journeys, including segmentation and automated journeys.
• Support PPC and paid social campaigns in collaboration with performance marketing specialists and agencies.
• Improve website and customer journeys through CMS, landing pages and conversion optimisation.
• Develop SEO, content and organic social activity using customer insights and search demand.
• Use GA4 and campaign data to measure performance and inform optimisations.
• Collaborate with Ecommerce, Customer Insight, Sales and Product teams to deliver integrated activity.
• Lead, coach and develop the Digital Marketing team.

Kenntnisse

Digital marketing channels

CRM & lifecycle marketing

PPC & paid social

SEO & content

GA4 analytics

Campaign planning

Agency management

People leadership

Project management

Ausbildung

Digital marketing qualification

Tools

HubSpot

Jobbeschreibung

Lyreco UK & Ireland seeks a Digital Marketing Manager to lead digital activity across CRM, paid media, web, social and content. Based at Telford Head Office, you will balance strategic thinking with hands-on delivery, shaping how we attract, engage, convert and retain customers while leveraging customer insight and performance data.

You’ll develop CRM and lifecycle journeys, manage CMS and SEO, collaborate with Ecommerce, Sales and Product teams, coach the Digital Marketing team and drive