Remote Demand Gen Manager for AI-First SaaS

Sovos; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Private Health Insurance

Dental Insurance

Vision Coverage

Pension with employer contribution

30 days holiday plus bank holidays

Job summary

Sovos in the United Kingdom seeks a Demand Generation Manager to design and execute multi-channel campaigns for AI-first products, building a robust pipeline and aligning with sales globally.

You will own the end-to-end funnel, collaborate across marketing and product teams, and leverage AI-enabled insights to optimize performance and forecasting. This role emphasizes innovation and cross-functional impact.

Qualifications

• Design and execute multi-channel demand generation programmes that generate measurable pipeline in B2B SaaS environments, ideally marketing AI-first or AI-powered products.
• Be quantitatively fluent, own a pipeline number, report transparently, and build dashboards with analytics to keep the business honest.
• Hands-on experience with marketing automation and CRM platforms such as Marketo, HubSpot, or Salesforce.
• Understand how AI product demand gen differs from legacy tech and have designed ABM programmes or similar targeted campaigns.
• Collaborate across product marketing, sales, and marketing operations with global teams and multiple stakeholders.
• Be comfortable with AI-assisted workflows and use AI tools to improve campaign performance, forecasting, and reporting.
• Be prepared for a background check due to client obligations.

Responsibilities

• Build and execute multi-channel demand generation programmes across paid media, email, webinars, ABM, and events to generate pipeline for AI-first products.
• Own the demand generation funnel end-to-end from awareness through MQL to SQL.
• Continuously test and optimise channel mix, messaging, and offers to improve conversion rates and cost per pipeline.
• Design and run ABM programmes targeting priority buyers in tax, finance, and IT, coordinating with sales.
• Define and track pipeline, MQL, and campaign performance metrics and forecast demand-sourced pipeline.
• Partner with product marketing, sales enablement, content, and brand to stay aligned with positioning and launches.
• Support integration of acquired demand gen practices, tooling, and data during M&A.

Skills

Demand generation

Analytics & dashboards

ABM programmes

Marketing automation

CRM platforms

Tools

Marketo

HubSpot

Salesforce

Job description

Sovos in the United Kingdom seeks a Demand Generation Manager to design and execute multi-channel campaigns for AI-first products, building a robust pipeline and aligning with sales globally.

You will own the end-to-end funnel, collaborate across marketing and product teams, and leverage AI-enabled insights to optimize performance and forecasting. This role emphasizes innovation and cross-functional impact.