AI-First Demand Gen Manager — Remote

Sovos Latinoamérica; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Private Health Insurance

Pension with employer contribution

Global Mentoring Programmes

Language Learning Support

30 days holiday + bank holidays

Employee Assistance Programme

Job summary

Sovos is building the future of tax compliance with AI-first technology and seeks a Demand Generation Manager to drive multi-channel campaigns and pipeline in a UK-based B2B SaaS environment.

You will own the demand-gen funnel end-to-end, design ABM programs, and collaborate with sales and product marketing to ensure cohesive messaging and launch timing. This role emphasizes data-driven optimization and AI-assisted workflows.

Qualifications

• Design and execute multi-channel demand generation programmes in B2B SaaS.
• Own the demand generation funnel end-to-end (AWareness to SQL).
• Design ABM programmes and collaborate with sales to align target accounts.
• Leverage AI tools to optimize campaigns, forecasting, and reporting.

Responsibilities

• Build and execute multi-channel demand generation programmes across paid media, email, webinars, ABM, and events.
• Own the demand generation funnel end-to-end (awareness through MQL to SQL).
• Continuously optimize channel mix, messaging, and offers to improve conversion and cost per pipeline.
• Design and run ABM programmes targeting priority buyers in tax, finance, and IT, with sales alignment.

Skills

Demand generation

Multi-channel

ABM

AI in marketing

Marketing automation

Marketo

HubSpot

Salesforce

Analytics dashboards

Forecasting

Tools

Marketo

HubSpot

Salesforce

Job description

Sovos is building the future of tax compliance with AI-first technology and seeks a Demand Generation Manager to drive multi-channel campaigns and pipeline in a UK-based B2B SaaS environment.

You will own the demand-gen funnel end-to-end, design ABM programs, and collaborate with sales and product marketing to ensure cohesive messaging and launch timing. This role emphasizes data-driven optimization and AI-assisted workflows.