Remote Customer Growth & Advocacy Manager

Directive; Irvine; Remote; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Living wage policy

Medical, dental, vision plans, andLife

Unlimited PTO (2-week minimum)

Paid company holidays

Your Birthday Off

End of Year Recharge (Closed December

Annual company-wide retreat

Job summary

Directive is hiring a Customer Marketing Manager to transform customer relationships into retention, advocacy, and revenue growth. You will run programs across advocacy, lifecycle engagement, and expansion, turning success stories into campaigns that fuel pipeline and revenue.

You’ll interview customers for case studies, build segmented campaigns, manage marketing tech, and report on outcomes to leadership. A remote-first team awaits your hands-on, data-driven approach to growth.

Qualifications

• Proven experience in customer marketing, lifecycle marketing, or a closely related growth role, with ownership of programs tied to retention, advocacy, or expansion.
• Experience marketing to B2B audiences, ideally within an agency, professional services business, or B2B SaaS company.
• A track record of working on customer advocacy programs and producing compelling case studies, testimonials, or sales enablement content.
• Hands‑on experience developing segmented email campaigns and nurture programs, from audience selection and copywriting through execution and reporting.
• Experience partnering with sales and client‑facing teams to translate customer insight into campaigns and revenue opportunities.

Responsibilities

• Build and own the customer marketing strategy across advocacy, lifecycle engagement, and expansion with clear priorities and measurable outcomes.
• Own customer advocacy and social proof through case studies, testimonials, reviews, references, and customer stories.
• Lead customer lifecycle campaigns and gifting programs to reinforce client value and drive engagement.
• Turn past relationships into new opportunities with signal tracking and targeted reconnect campaigns.
• Support retention, expansion, and partner growth with cross-sell/upsell campaigns and referrals.

Skills

Customer marketing

Lifecycle marketing

B2B marketing

Campaign management

Sales enablement

Tools

Salesforce

HubSpot

Marketing automation

Sales engagement platforms

Signal tracking

Account mapping software

Job description

Directive is hiring a Customer Marketing Manager to transform customer relationships into retention, advocacy, and revenue growth. You will run programs across advocacy, lifecycle engagement, and expansion, turning success stories into campaigns that fuel pipeline and revenue.

You’ll interview customers for case studies, build segmented campaigns, manage marketing tech, and report on outcomes to leadership. A remote-first team awaits your hands-on, data-driven approach to growth.