Remote Client Marketing & Insights Leader

Andela; United Kingdom; Remote; GBP 110,000 - 150,000; Full time

Job summary

Andela is seeking a Marketing Manager to own the full scope of client marketing programs that deepen client relationships and surface market intelligence. You’ll run the Client Advisory Board, lead Voice of the Customer initiatives, build a bank of client case studies, and align client input with product and GTM strategy.

This role reports to the VP, Global Head of Marketing, and partners across Sales, Customer Success, and Product.

Qualifications

• 7+ years of B2B marketing experience, including client marketing or customer advocacy roles.
• Proven experience managing Client Advisory Boards or similar executive client programs.
• Demonstrated track record with Voice of the Customer and Net Promoter Systems.
• Experience producing client case studies, testimonials, and advocacy content at scale.
• Hands-on experience with win/loss analysis, interviews, synthesis.

Responsibilities

• Own and evolve Andela’s client marketing strategy, strengthening client relationships and expanding revenue opportunities.
• Champion the client perspective to shape product, marketing, and sales strategy.
• Partner with Sales, Customer Success, and Product to identify client milestones and success stories.
• Develop segmented programs and events for key client cohorts to support upsell and renewals.
• Design and manage the Client Advisory Board, including cadence, agenda, and follow-through.
• Lead VoC and NPS programs end-to-end with analysis, reporting, and action plans.
• Synthesize market insights to inform GTM strategy and messaging, and support sales conversations.
• Collaborate with content, PR, and brand teams to bring client stories to life.

Job description

Andela is seeking a Marketing Manager to own the full scope of client marketing programs that deepen client relationships and surface market intelligence. You’ll run the Client Advisory Board, lead Voice of the Customer initiatives, build a bank of client case studies, and align client input with product and GTM strategy.

This role reports to the VP, Global Head of Marketing, and partners across Sales, Customer Success, and Product.