Client Marketing & Insights Lead — Remote

Andela; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

Andela is seeking a Marketing Manager to own the full scope of programs that deepen client relationships, surface market intelligence, and support commercial growth. You will lead the Client Advisory Board, VoC and NPS programs, and develop a bank of case studies and testimonials.

You will collaborate with Sales, Customer Success, Product, and senior leadership to ensure client perspectives inform product positioning and growth strategy.

Qualifications

• 7+ years of B2B marketing experience with client marketing, customer advocacy, or related roles.
• Proven experience managing or contributing to a Client Advisory Board (CAB).
• Demonstrated track record with Voice of the Customer (VoC) and/or Net Promoter Score (NPS) programs, with measurable impact.
• Experience producing client case studies, testimonials, and advocacy content at scale.
• Hands-on win/loss analysis programs including interview design, facilitation, and synthesis.
• Comfortable working cross-functionally with Sales, Customer Success, Product, and senior leadership.
• Prior experience at a high-growth technology or services company; talent/staffing domain is a plus.

Responsibilities

• Own and evolve Andela’s client marketing strategy, developing programs that strengthen client relationships and unlock opportunities.
• Act as internal champion for the client perspective to shape product, marketing, and sales strategy.
• Partner with Sales, Customer Success, and Product to identify milestones, success stories, and expansion opportunities.
• Develop segmented marketing programs, events, and experiences for key client cohorts to support upsell, cross-sell, and renewal goals.
• Design, manage, and evolve the Client Advisory Board (CAB), including membership strategy, cadence, and follow-through on commitments.
• Build trusted CAB relationships and translate board insights into actionable intelligence for the business.
• Own VoC program end-to-end, including survey design, distribution, analysis, and reporting.
• Lead client NPS strategy, tracking, and reporting and close the loop on feedback with cross-functional teams.
• Regularly report client insights to senior leadership, surfacing trends, risks, and opportunities.
• Synthesize client intelligence and market trends to inform GTM strategy and messaging.
• Collaborate with External Relations to maintain market insights for the commercial team.
• Work with product marketing and sales to reflect insights in positioning and proposals.
• Serve as a strategic resource for the VP of Marketing and leadership.
• Support QBRs with market insights and Andela research to drive forward-looking planning.
• Own win/loss analysis program and share insights with Sales, Product, and Marketing to improve positioning.
• Build a robust bank of client testimonials, case studies, and advocacy content across channels.
• Identify advocacy candidates and manage awards nominations and co-marketing opportunities.

Skills

Client marketing

Voice of the Customer

NPS programs

Case studies

Storytelling

Cross functional collaboration

Job description

Andela is seeking a Marketing Manager to own the full scope of programs that deepen client relationships, surface market intelligence, and support commercial growth. You will lead the Client Advisory Board, VoC and NPS programs, and develop a bank of case studies and testimonials.

You will collaborate with Sales, Customer Success, Product, and senior leadership to ensure client perspectives inform product positioning and growth strategy.