Regional Visual Merchandising Manager

Pop Mart Group; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the designer toy industry is seeking a Regional Visual Merchandising Manager to enhance brand presentation across Europe. The role involves developing and implementing VM standards, adapting global guidelines for regional needs, and collaborating closely with local teams to optimize visual storytelling. Candidates should possess extensive experience in visual merchandising and strong leadership skills, contributing creatively to a fast-paced retail environment.

Benefits

Selected POP MART toys as appreciation gifts

Structured bonus scheme

Comprehensive training and development programs

Regular team social events

Qualifications

• 8+ years of experience in visual merchandising, with regional exposure.
• Experience in lifestyle, fashion, or culture-driven retail brands.
• Strong visual and commercial acumen.

Responsibilities

• Lead the development and rollout of visual merchandising standards across Europe.
• Oversee seasonal VM refreshes and promotional displays.
• Partner with local retail teams for VM execution and staff training.

Skills

Visual Merchandising

Brand Storytelling

Communication

Organisation

Tools

Adobe Creative Suite

Planogram tools

Visual presentation software

Job description

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Industry: Designer toys and collectible pieces

Location: Canary Wharf, London

Job type: Full time Permanent

Working Hours: 40 hours per week

About POP MART

Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.

POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.

For more information, please visit www.popmart.com and our LinkedIn Career page.

What to Expect

POP MART is a fast-paced company with a young and multicultural team where you can expect to:

• Take ownership of regional visual merchandising across Europe, ensuring a consistent and elevated brand presentation
• Collaborate with local teams, store managers, and HQ to execute and adapt visual guidelines across diverse markets
• Play a critical role in new store openings, seasonal campaigns, and cross-country visual rollouts
• Be part of a dynamic retail business with a strong emphasis on creativity, execution, and customer experience

POP MART offers our employees:

• Selected POP MART toys as appreciation gifts every month
• A structured bonus scheme in line with the company’s and the individual’s performance
• Comprehensive training and development programs
• Regular team social events

The Role and Candidate

The Regional Visual Merchandising Manager is responsible for defining, implementing, and elevating POP MART’s visual merchandising standards across all retail stores in Europe. This role plays a central part in ensuring a cohesive and immersive brand experience across markets, while also allowing for local adaptations where relevant. You will work closely with local retail teams, the HQ VM team, and cross-functional partners in marketing and merchandising to deliver high-impact visual storytelling that drives traffic, engagement, and sales.

This role requires a creative, detail-oriented visual leader who combines strong brand sensibility with hands-on execution capability in a fast-paced, high-growth retail environment.

Responsibilities

Visual Merchandising Strategy and Execution

• Lead the development and regional rollout of POP MART’s visual merchandising standards across European markets
• Adapt HQ’s global VM guidelines to suit regional needs while preserving brand consistency
• Plan and execute seasonal VM refreshes, new store openings, and promotional displays
• Oversee window concepts, focal points, fixture layouts, and in-store zoning to maximise product storytelling and shopper engagement

Store Support and Performance Enablement

• Partner with local retail teams to train store staff and ensure VM execution meets brand and operational expectations
• Conduct regular store visits and visual audits to assess compliance, identify opportunities, and share feedback
• Collaborate with retail operations and merchandising teams to optimise product presentation and sell-through
• Coordinate with marketing on campaign implementation across store environments

New Store Openings and Expansions

• Work closely with the Retail Development and Projects teams on visual planning and execution for new store openings
• Lead the VM setup during pre-opening phases, ensuring all elements reflect brand guidelines and are commercially effective
• Support the post-opening transition to local teams, including handover training and tools

Cross-functional and Regional Collaboration

• Act as the key VM contact point for merchandising, marketing, retail operations, and HQ creative teams
• Coordinate with HQ to align regional VM execution with global product launches, promotional calendars, and campaign timelines
• Provide feedback to HQ on regional VM needs, performance, and adaptation opportunities
• Build strong relationships with in-market teams and support knowledge sharing across countries

Required Qualifications

• 8+ years of experience in visual merchandising, with regional or multi-country exposure
• Experience in lifestyle, fashion, or culture-driven retail brands
• Demonstrated experience leading VM rollouts, seasonal campaigns, and new store setups across Europe
• Strong visual and commercial acumen, with the ability to balance brand storytelling and sales priorities
• Proficient in Adobe Creative Suite, planogram tools, and visual presentation software
• Understanding of fixture development, print production, or visual sourcing
• Excellent organisational and communication skills, with the ability to lead cross-border collaboration
• Fluent in English; additional European languages are an advantage
• Willingness to travel regularly within Europe

Desirable but Not Essential

• Background in working with Asia-based headquarters or global brand teams
• Familiarity with both permanent store environments and temporary retail formats (e.g. pop-ups or events)
• Familiarity with basic modeling software (e.g. Sketchup)
• Multi lingual ability (Chinese or other European languages are a plus)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Project Management, Design, and Strategy/Planning

• Industries

  Retail

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