Regional Technical Sales Manager

ZipRecruiter; Liverpool; On-site; GBP 40,000 - 45,000; Full time

Job summary

A leading manufacturer of automotive diagnostics tools is seeking a Regional Technical Sales Manager to expand their market share in the Northern UK region. The role involves creating sales strategies, managing customer relationships, and delivering technical demonstrations. Candidates must have automotive experience and a valid UK driving licence, as this is a field-based position with a company car. The company offers a competitive salary, bonus, and additional benefits.

Benefits

Company Car

Bonus

Mobile Phone

Qualifications

• Must have automotive experience.
• Proven success in technical sales within the automotive aftermarket.

Responsibilities

• Create and implement sales strategies for diagnostic tools.
• Identify and nurture new business opportunities.
• Conduct training sessions for optimal product usage.

Skills

Communication

Technical Sales

Customer Relationship Management

Education

Automotive Experience

Tools

Microsoft Office Suite

CRM Systems

Job description

Job Description

Robert Half is recruiting on behalf of a leading manufacturer of automotive diagnostics tools and solutions. This global company specialises in cutting-edge products and services, including diagnostic tools and advanced driver-assistance systems (ADAS), with a strong focus on technological innovation, research, and development. For the right candidate this role offers salary of £40,000 - £45,000, bonus, company car and mobile

The Role:

We are seeking a driven and technically proficient Regional Technical Sales Manager to expand sales and market share for innovative automotive diagnostic solutions within the Northern UK region.

**Must have a valid driver’s licence as this is a field-based role with a company car and also must be based near the M62 Corridor**

Location: Northern UK Field-based (M62 Corridor up to and including Scotland)

Responsibilities:

• Create and implement sales strategies to meet and exceed sales targets for diagnostic tools across the region.
• Identify and nurture new business opportunities with independent garages, workshops, dealerships, and other automotive aftermarket channels.
• Manage existing customer relationships, ensuring satisfaction and retention.
• Deliver technical product demonstrations and showcase the benefits of the solutions to various stakeholders.
• Conduct training sessions to support optimal product usage and customer awareness.
• Stay updated on automotive technology trends, competitor activities, and industry developments to inform sales efforts.
• Collaborate with internal teams across marketing, technical support, and training for seamless customer service delivery.
• Prepare and present regular sales reports, forecasts, and market data.
• Attend trade shows and industry events to promote products and network effectively.
• Utilise CRM systems to maintain accurate records of interactions and sales activities.

Key Requirements:

• Must have automotive experience.
• Proven success in technical sales within the automotive aftermarket, particularly in selling diagnostic tools or related equipment.
• Strong technical understanding of modern vehicle systems, electronics, and diagnostics.
• Excellent communication and presentation skills, with an ability to influence stakeholders at all levels.
• Self-motivated and organised, capable of working independently.
• Experience in CRM systems and Microsoft Office Suite.
• Full UK driving licence and willingness to travel extensively across the region.
• Desirable: Prior experience in diagnostics or technician roles and a network within the UK automotive aftermarket.