Regional Sales Manager x2

Key Selection Recruitment Limited; Swindon; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Company car

Job summary

Key Selection Recruitment Limited is seeking a Regional Sales Manager to drive distributor-led growth across South East and South West regions in the UK. The role focuses on building strong distributor relationships, promoting high-performance abrasives and welding products, and supporting distributor teams with knowledge and demonstrations.

The successful candidate will develop distributor accounts, create regional sales plans, and work with end users when needed to secure sales.

Qualifications

• 10+ years in a sales role or equivalent.
• Experience selling through distributors and industrial networks.
• Strong knowledge of abrasives and welding products.
• Proven track record of winning new business.
• Ability to train and support distributor sales teams.
• Strong CRM discipline and reporting.

Responsibilities

• Build strong commercial relationships with industrial distributors, welding distributors, engineering suppliers, trade counters and regional buying groups.
• Develop new distributor accounts and grow sales through existing distributor partners.
• Support distributor sales teams with product knowledge, demonstrations, joint customer visits and commercial training.
• Create regional sales plans to drive revenue, margin and repeat business.
• Ensure distributors actively promote company products and not just hold passive stock.
• Attend joint visits with distributor sales teams and demonstrate products on customer sites.
• Help convert end users from competitor products and support product trials.

Skills

Regional sales

Distributor sales

Industrial sales

Technical sales

Key account management

CRM

Job description

Position: Regional Sales Manager x2
Location: 1x South East | 1x South West
Salary: £70k + car
The Company: A growing supplier of high-performance abrasives, welding consumables and associated products.

The Role:

• Building strong commercial relationships with industrial distributors, welding distributors, engineering suppliers, trade counters and regional buying groups.
• Developing new distributor accounts and growing sales through existing distributor partners.
• Supporting distributor sales teams with product knowledge, demonstrations, joint customer visits and commercial training.
• Creating regional sales plans to drive revenue, margin and repeat business.
• Ensuring distributors are actively promoting company products and not simply holding passive stock.
• Helping distributor branches understand where company products fit against existing brands.
• Supporting distributor-led customer trials, site visits and product conversions.
• Identifying branch-level opportunities, regional buying opportunities and larger group-level agreements.
• Working closely with distributor managers, branch managers, sales representatives and purchasing teams.
• Although this is a distributor-led sales role, the successful candidate must be comfortable working directly with end users where required to support the distributor and help secure sales
• Attending joint visits with distributor sales teams.
• Demonstrating products on customer sites.
• Helping convert end users from competitor products.
• Understanding customer applications, pain points and usage volumes.
• Providing clear commercial feedback to both the distributor and company management.
• Supporting product trials and ensuring trials are followed up properly.
• Helping distributors turn demonstrations into orders and repeat sales.

Requirements:

• A strong and proven background in regional sales, distributor sales, industrial sales, technical sales, key account management or field sales.
• Ideally 10+ years’ experience in a relevant sales role, or an equivalent level of proven commercial achievement.
• Experience selling through distributors, stockists, trade counters or industrial supply networks.
• Strong knowledge of abrasives, welding products and engineering products.
• A clear understanding of how to support distributors and help them sell to end users.
• A successful track record of winning new business and growing existing accounts.
• Experience conducting product demonstrations, trials or technical sales presentations.
• The ability to influence distributor sales teams and branch managers.
• Strong commercial awareness, including margin, pricing, volume potential and competitor positioning.
• The ability to work independently across a regional territory.
• Strong CRM discipline and accurate reporting habits.
• The credibility to speak with business owners, branch managers, purchasing teams, sales teams and end users