Regional Sales Manager - South West

GSF Car Parts Limited; Oxford; On-site; GBP 60,000 - 90,000; Full time

Job summary

GSF Car Parts is seeking a Regional Sales Manager to drive growth across our network of branches in the UK. You will lead regional sales activity, set plans, and coach Branch Managers to exceed targets while ensuring an outstanding customer experience.

Regular travel across the region is expected as you build key relationships, win new business, and implement scalable sales strategies with leadership support.

Qualifications

• Proven sales leadership within a multi-site or branch-based environment.
• Track record of delivering profitable growth and exceeding targets.
• Strong coaching and people development skills.
• Excellent stakeholder management and relationship-building capabilities.

Responsibilities

• Lead and oversee all sales activity across the region and ensure branches meet targets.
• Develop and execute regional sales plans to drive revenue and profitability.
• Monitor performance, identify opportunities, and implement action plans.
• Analyse sales trends and provide insights to senior leadership.
• Drive a high-performance culture and coach Branch Managers.

Skills

Sales leadership

Regional management

Coaching

Stakeholder management

Travel availability

Tools

CRM systems

Job description

About The Role

As Regional Sales Manager, you will be responsible for driving sales growth, profitability, and operational excellence across a portfolio of branches. Leading from the front, you\'ll inspire high-performing teams, develop future leaders, and implement strategies that deliver sustainable business growth while ensuring an outstanding customer experience.

About You

Deliver Regional Sales Growth & Profitability

• Lead and oversee all sales activity across your region, ensuring branches achieve and exceed performance targets.
• Develop and execute regional sales plans that drive revenue growth, market share, and profitability.
• Monitor branch performance, identify opportunities for improvement, and implement action plans to maximise results.
• Analyse sales trends, commercial performance, and market opportunities, providing regular insights and recommendations to senior leadership.
• Drive a strong performance culture focused on delivering exceptional commercial outcomes.

Lead, Develop & Inspire Teams

• Build, coach, and develop high-performing Branch Managers and Assistant Branch Managers.
• Conduct regular performance reviews, one-to-one meetings, and team engagement sessions to drive continuous improvement.
• Support succession planning and talent development across the region.
• Champion company values, policies, and standards, leading by example at all times.
• Provide guidance and support on recruitment, employee relations, and performance management matters.
• Deliver coaching and training initiatives that enhance capability and drive business performance.

Grow Market Share & Customer Relationships

• Develop and implement strategies to win new business and expand customer relationships across the region.
• Work closely with branch teams to identify and convert new sales opportunities, markets, and customer segments.
• Ensure successful execution of regional marketing campaigns, promotions, and business development initiatives.
• Build strong relationships with key customers, maintaining high levels of satisfaction, loyalty, and retention.
• Support the delivery and growth of National Accounts, digital sales channels, and value-added service programmes.

What We\'re Looking For

• Proven sales leadership experience within a multi-site or branch-based environment.
• A track record of delivering profitable growth and exceeding commercial targets.
• Strong coaching and people development skills, with experience building high-performing teams.
• Excellent stakeholder management and relationship-building capabilities.
• Commercially astute, data-driven, and highly results focused.
• Willingness to travel regularly across the region.

This is an exciting opportunity for an ambitious sales leader to make a significant impact, shape regional performance, and play a key role in driving the continued success of the business.

#INDGSF

About Us

At GSF Car Parts, we\'re not just supplying car parts, we\'re driving the future of the automotive aftermarket.

As the UK\'s fastest-growing motor factor, we\'ve achieved more than 25% year-on-year growth for three consecutive years and continue to expand at an unrivalled pace. With over 215 branches nationwide and a state-of-the-art 500,000 sq ft National Distribution Centre, we\'re building a business that keeps thousands of workshops moving every day.

But what really sets us apart is our people.

We\'re a business that invests boldly, embraces innovation and empowers our teams to make a real difference. From industry-leading digital tools like Mastercat to our nationwide Servicesure garage network and partnerships with over 70 OE-quality brands, we\'re constantly challenging the status quo and finding better ways to serve our customers.

We\'re ambitious about where we\'re going and equally ambitious for the people who join us. Whether you\'re looking to develop your skills, progress your career or help shape the future of our industry, we\'d love to hear from you.

This is an exciting time to join GSF Car Parts.

Make an impact. Grow with us. Do yourself proud!