Regional Sales Manager

Braehead Foods Ltd; Greater London; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Competitive salary (£50,000)

Performance-related bonus scheme

Private medical insurance

Life insurance

Discounted or free food

On-site parking

Job summary

A family-run food solutions provider is seeking a Regional Sales Manager in Greater London. This role involves managing key accounts and developing new business across the HORECA and B&I sectors. The ideal candidate will have proven B2B sales experience within foodservice or hospitality and excellent relationship-building skills. The position includes a competitive salary, performance-related bonuses, private medical insurance, and a collaborative company culture. Regular travel is required throughout London.

Qualifications

• Motivated sales professional with experience in the foodservice or hospitality sector.
• Ability to work remotely while managing a regional territory.
• Previous chef or professional kitchen experience.

Responsibilities

• Manage and grow existing key accounts within the hospitality sector.
• Identify and convert new business opportunities across London.
• Drive sales growth by promoting food ranges.
• Analyse customer needs to identify commercial opportunities.
• Build strong relationships with chefs and foodservice operators.
• Collaborate with internal teams including Procurement and Marketing.

Skills

B2B sales experience

Account management skills

Relationship-building skills

Organisational skills

IT skills

Job description

About the Role

An exciting opportunity has arisen to join Braehead Foods, a well‑established and highly respected family‑run business supplying premium food solutions to the UK hospitality sector.

We are seeking a commercially driven Regional Sales Manager to manage and grow a portfolio of high‑profile accounts while developing new business opportunities across the HORECA and B&I (Business & Industry) sectors throughout London and the M25 corridor.

This is a customer‑facing, relationship‑led sales role focused on delivering sustainable growth, strengthening brand presence, and positioning Braehead Foods as the trusted partner of choice for premium foodservice solutions.

This is a field‑based role requiring regular travel across London, with occasional visits to our Head Office in Kilmarnock.

Key Responsibilities

• Manage and grow existing key accounts within the hospitality and foodservice sector
• Identify, develop, and convert new business opportunities across London
• Drive sales growth through promotion of our Production Kitchen and speciality food ranges
• Analyse customer menus, operational needs, and market trends to identify commercial opportunities
• Build strong relationships with chefs, buyers, and foodservice operators
• Deliver agreed sales, volume, and gross profit targets
• Develop structured account growth plans and commercial strategies
• Present compelling business proposals and tailored food solutions
• Collaborate closely with internal teams including Procurement, Marketing, Operations, Finance, and Production

About You

We are looking for a motivated and commercially astute sales professional who thrives in a fast‑paced hospitality environment.

• Proven B2B sales experience within foodservice or hospitality
• Strong account management and relationship‑building skills
• Experience developing sales pipelines and winning new business
• Excellent organisational and IT skills
• Ability to work remotely while managing a regional territory
• Previous chef or professional kitchen experience.

What We Offer

• Competitive salary (£50,000)
• Performance‑related bonus scheme
• Private medical insurance
• Life insurance
• Discounted or free food
• On‑site parking
• Supportive, collaborative company culture

Braehead Foods Limited is an equal opportunities employer and welcomes applications from all suitably qualified candidates.