Regional Sales Manager

Midas; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Midas in London is seeking a Regional Sales Manager for Commercial Kitchen Equipment. You will own a territory, build relationships with Executive, Head and Sous Chefs, and drive new business through consultative B2B sales to restaurants, hotels, care homes and contract caterers.

You should bring hands-on kitchen experience, a commercial mindset and the ability to speak the language of chefs and kitchen operators, translating needs into practical equipment solutions and measurable kitchen

Qualifications

• Senior chefs and catering professionals with commercial understanding are preferred.
• Experience communicating with kitchen operators and decision-makers is beneficial.
• Commercial mindset with ability to identify opportunities in hospitality settings.

Responsibilities

• Own your territory and develop relationships with chefs and kitchen managers.
• Create new business opportunities and expand existing accounts.
• Translate kitchen challenges into equipment solutions for customers.

Skills

Senior chef

Catering professional

Business development experience

Commercial kitchen understanding

Job description

Role: Regional Sales Manager – Commercial Kitchen Equipment

Location: London - Candidate MUST live within 1 hours commute of TW and SE postcodes

Ready to take your commercial kitchen experience in a new direction?

If you're an experienced chef who understands how a professional kitchen really works — and you've developed a strong commercial mindset along the way — this could be an exciting opportunity to take your career beyond the kitchen.

We're working with a globally recognised manufacturer of premium commercial cooking equipment, renowned for innovation, quality and its impact on professional kitchens across the hospitality and catering industry.

They are looking for an enthusiastic Regional Sales Manager who can use their first‑hand kitchen experience to build relationships, identify opportunities and help customers find better ways of working.

Why could this be right for you?

You already understand the pressures of a busy professional kitchen.

You know what chefs need. You understand the challenges around labour, consistency, efficiency, food quality and kitchen costs. Most importantly, you can speak to chefs and kitchen operators in a language they understand.

Now you could take that knowledge into a consultative B2B sales role, working with restaurants, hotels, pubs, care homes, schools, contract caterers and other professional foodservice operators.

The Role

As Regional Sales Manager, you will take ownership of your territory, develop relationships and creating new commercial opportunities.

You'll work with:

• Executive, Head and Sous Chefs
• Kitchen Managers and Catering Managers
• Restaurant and Hotel operators
• Care homes and education
• Dealers and distribution partners

You'll be responsible for developing existing accounts while actively identifying and creating new business opportunities.

This isn't simply about selling equipment.

It's about understanding a customer's kitchen, identifying their challenges and demonstrating how the right solution can improve their operation.

What we're looking for

We're particularly interested in hearing from senior chefs and experienced catering professionals who have developed a commercial understanding and are ready for a new challenge.

You could be:

• An Executive Chef
• Head Chef
• Sous Chef
• Contract Catering Manager
• Catering Operations Manager
• Chef with commercial/business development experience

Ideally, you'll also have some experience of customer development, supplier relationships, product demonstrations or business development.

However, your understanding of the commercial kitchen is just as important.

We're looking for someone who is:

• Confident communicating with senior decision-makers
• Commercially minded and motivated by results
• Naturally enthusiastic and personable
• Able to identify customer needs and opportunities
• Self-motivated and organised
• Confident working independently across a territory
• Passionate about food, kitchens and improving how professional kitchens operate