Regional Sales Manager - North/Scotland

Cast UK Ltd; Carlisle; On-site; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Company car

Bonus

Company pension

Job summary

Cast UK Ltd is seeking a Regional Sales Manager for catering equipment, covering the North and Scotland region from the Carlisle area. This field-based role focuses on growing new business and managing existing customer relationships.

You will work with dealers, distributors, end users, and consultants, promoting a broad portfolio of solutions while building long-term partnerships and driving account growth. A company car and performance bonus are included.

Qualifications

• Experience in a field-based sales role within catering equipment or related sectors
• Strong business development and account management skills
• Experience working with distributor and dealer networks
• Able to engage with independents to multi-site operators
• Self-motivated hunter mentality and excellent communication

Responsibilities

• Manage and grow an existing customer base across the North/Scotland region
• Develop new business opportunities in catering equipment sectors
• Engage with dealers, distributors, consultants, and end users
• Promote a broad portfolio of catering equipment solutions
• Build long-term relationships and upsell opportunities
• Conduct regular customer visits and maintain market presence
• Manage pipeline with CRM and deliver tailored solutions

Skills

Field-based sales

Business development

Account management

Distributor networks

Hunter mentality

Communication

Job description

Regional Sales Manager - Catering Equipment
North/Scotland - Field Based
£45,000 - £50,000 per annum Company Car & Bonus

An exciting opportunity has arisen for a commercially driven Regional Sales Manager to join a well-established and growing business within the catering equipment sector.

This is a field-based role focused on developing business across the North & Scotland region, managing existing customer relationships while identifying and securing new opportunities across dealer, distributor, and end-user channels.

The business is investing heavily in growth and product development, making this an excellent time to join a forward-thinking organisation with strong market presence and ambitious plans.

The Role

• Managing and growing an established customer base across your territory
• Developing new business opportunities within the foodservice, hospitality, retail, and catering sectors
• Working closely with dealers, distributors, consultants, and end users
• Promoting a broad portfolio of commercial catering equipment solutions
• Building long-term customer relationships and identifying opportunities for upselling and account growth
• Conducting regular customer visits and maintaining a strong presence in the market
• Managing your pipeline and activity through CRM systems
• Delivering consultative sales support and tailored equipment solutions to customers

About You

• Proven experience in a field-based sales role within catering equipment, foodservice equipment, hospitality, or a related sector
• Strong business development and account management skills
• Experience working with distributor and dealer networks
• The confidence to engage with a wide variety of customers, from independents to multi-site operators
• A proactive, self-motivated approach with a genuine "hunter" mentality
• Excellent communication and relationship-building skills
• Strong commercial awareness and the ability to identify growth opportunities

What's on Offer

• Competitive basic salary
• Performance-related bonus structureCompany pension and benefits package
• Autonomy within a field-based role
• Opportunity to join a growing and ambitious business with strong industry reputation
• Career progression opportunities within a supportive sales structure

Regional Sales Manager - North/Scotland • Cumbria, Carlisle