Head of Sales

Braehead Foods Ltd; Kilmarnock; On-site; GBP 54,000 - 66,000; Full time

Benefits offered by this job

Car allowance

Performance-related bonus scheme

Group Personal Pension Plan

Private medical insurance

Life insurance

Health & wellbeing programme

Discounted or free food

On-site parking

Supportive, collaborative company.文化

Job summary

Braehead Foods Limited in Kilmarnock is seeking a Head of Sales to lead the commercial strategy and drive sustainable growth across multi-channel sales. Based in Scotland, the role reports to the MD and manages field sales, key accounts and trading relationships.

The position offers a £60,000 base salary plus car allowance and a performance‑related bonus scheme, with a Monday–Friday pattern and on‑site parking. You will shape brand strategy, forecasting, and customer contracts.

Qualifications

• Senior commercial leadership experience within the food or FMCG sector.
• Significant people management skills.
• Proven track record of revenue and margin growth.
• Strong negotiation and key account management experience.
• Experience managing multi-channel sales (retail, wholesale, foodservice).
• Strategic thinker with hands-on execution capability.
• Strong financial and analytical acumen.

Responsibilities

• Develop and implement the overall commercial strategy aligned to business objectives.
• Deliver revenue growth, profitability targets - GP, and market share expansion.
• Identify new multimarket opportunities (retail, foodservice, wholesale).
• Lead and develop the field sales and key account teams.
• Manage strategic relationships with major customers and buying groups.
• Build strong relationships supporting the sales team with high-value contracts and trading agreements.
• Work with MD, Ops and marketing to develop brand strategy in line with company heritage that meets sector, customer and internal growth ambitions.
• Oversee product positioning and innovation launches connecting the plan back to sales and marketing.
• Oversee telesales operations to maximise inbound and outbound opportunities.
• Drive customer retention, upselling, and cross-selling initiatives.
• Implement CRM systems and structured call strategies.
• Coach and develop managers and emerging talent.
• Own commercial forecasting and budgeting processes.
• Ensure commercial decisions support production capacity and efficiency.

Skills

Senior commercial leadership

People management

Revenue growth

Negotiation

Key account management

Multi-channel sales

Strategic thinking

Financial analysis

Tools

CRM systems

Job description

Head of Sales Kilmarnock £60,000 + Car Allowance + Bonus Scheme Monday - Friday

About the Role

This is an exceptional opportunity to join Braehead Foods, a well-established and highly respected family-owned business with a strong reputation for providing exceptional premium food solutions across the foodservice industry.

Key Responsibilities, but not limited to

• Develop and implement the overall commercial strategy aligned to business objectives.
• Deliver revenue growth, profitability targets - GP, and market share expansion.
• Identify new multimarket opportunities (retail, foodservice, wholesale).
• Lead and develop the field sales and key account teams.
• Manage strategic relationships with major customers and buying groups.
• Build strong relationships supporting the sales team with high-value contracts and trading agreements.
• Work with MD, Ops and marketing to develop brand strategy in line with company heritage that meets sector, customer and internal growth ambitions.
• Oversee product positioning and innovation launches connecting the plan back to sales and marketing.
• Oversee telesales operations to maximise inbound and outbound opportunities.
• Drive customer retention, upselling, and cross-selling initiatives.
• Implement CRM systems and structured call strategies.
• Coach and develop managers and emerging talent.
• Own commercial forecasting and budgeting processes.
• Ensure commercial decisions support production capacity and efficiency.

Scope & Impact

This is a pivotal leadership role responsible for shaping the commercial future of the business. The Head of Sales will influence company-wide strategy, drive sustainable growth, and ensure the business remains competitive while preserving the core values and identity of Braehead Foods.

Essential Experience

• Senior commercial leadership experience within the food or FMCG sector
• Significant people management skills
• Proven track record of revenue and margin growth
• Strong negotiation and key account management experience
• Experience managing multi-channel sales (retail, wholesale, foodservice)
• Strategic thinker with hands-on execution capability
• Strong financial and analytical acumen

Desirable

• Experience scaling a growing SME
• Knowledge of private label and branded food markets
• Existing customer connections and relationships within Foodservice

What We Offer

• Competitive salary
• Car allowance
• Performance-related bonus scheme
• Group Personal Pension Plan
• Private medical insurance
• Life insurance
• Health & wellbeing programme
• Discounted or free food
• On-site parking
• Supportive, collaborative company culture

Braehead Foods Limited is an equal opportunities employer and welcomes applications from all suitably qualified candidates.