Regional Sales Manager

Chase Taylor Recruitment Ltd; West of England; On-site; GBP 45,000 - 90,000; Full time

Benefits offered by this job

Company car

Uncapped commission

Laptop and mobile phone

Ongoing training and career progresss

Job summary

Chase Taylor Recruitment Ltd represents a leading home improvement business seeking a Regional Sales Manager to cover the Southwest.

The role combines field leadership with hands-on coaching of a team of Sales Surveyors, travel across the Southwest with ongoing performance coaching and development opportunities.

Qualifications

• Proven experience leading a successful B2C field sales team.
• Background in home improvements or similar direct-to-consumer environments.
• Track record of coaching to exceed targets.
• Strong commercial awareness, leadership and communication skills.
• Hands-on management style with focus on developing people.

Responsibilities

• Recruit, coach and develop a team of Sales Surveyors.
• Drive sales performance, conversion rates and AOV.
• Introduce and monitor KPIs, processes and standards.
• Deliver field-based coaching and ongoing sales training.
• Analyze sales data to identify improvement opportunities.
• Manage performance and support underperforming team members.
• Build strong relationships with internal teams for a seamless customer journey.
• Motivate the team through effective leadership and incentives.

Skills

B2C sales leadership

Field coaching

Team development

Performance improvement

Sales analytics

Job description

Chase Taylor Recruitment are proud to be representing a leading business within the home improvement sector in their search for an experienced Regional Sales Manager to cover the Southwest.

This is an excellent opportunity for a hands-on Regional Sales Manager with a strong B2C background to lead, coach and develop a team of Sales Surveyors. Working closely with senior leadership, you'll drive sales performance, improve conversion rates and embed best practice across your region.

The Role

As the Regional Sales Manager, you will spend around four days each week in the field coaching your team, supporting performance and ensuring exceptional customer experiences. Regular travel across the Southwest, including occasional overnight stays, is required.

Key Responsibilities

• Recruit, coach and develop a team of Sales Surveyors.
• Drive sales performance, conversion rates and average order values.
• Introduce and monitor KPIs, sales processes and performance standards.
• Deliver field-based coaching and ongoing sales training.
• Analyse sales data to identify opportunities for continuous improvement.
• Manage performance and support the development of underperforming team members.
• Build strong relationships with internal teams to ensure a seamless customer journey.
• Motivate your team through effective leadership, incentives and continuous development.

About You

You’ll have:

• Proven experience leading a successful B2C field sales team.
• A background within home improvements, windows & doors, garage doors, conservatories, kitchens, bathrooms or a similar direct-to-consumer environment.
• A track record of coaching sales professionals to improve performance and exceed targets.
• Strong commercial awareness, leadership and communication skills.
• A hands‑on management style with a passion for developing people and driving results.

Package

• £45,000 basic salary
• Company car
• Uncapped commission
• Laptop and mobile phone
• Ongoing training and career progression

If you're an experienced Regional Sales Manager looking for your next challenge, we'd love to hear from you.