Regional Sales Lead – Foodservice

MacGregor Black; Nottingham; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary + benefits

Job summary

MacGregor Black is partnering with a leading Foodservice Wholesale business to recruit a Regional Sales Lead for the West Midlands and North of the UK. You will own the regional sales plan, lead a dispersed team and strengthen customer partnerships, collaborating with Marketing, Operations and senior leadership to deliver growth and excellent service.

The role requires a proven track record in field sales leadership, a customer‑first approach, and a data‑driven mindset to translate strategy into

Qualifications

• Strong knowledge and experience of the foodservice wholesale market.
• Proven track record in field sales and leadership of a geographically dispersed team.
• Commercially driven with focus on growth, profitability and results.
• Confident using data to shape sales plans and improve performance.
• Strong relationship-building, communication and influencing skills.
• Customer-first approach and commitment to continuous improvement.

Responsibilities

• Develop and deliver regional sales plan for West Midlands and North UK.
• Lead, coach and develop regional sales managers across the region.
• Build strong relationships with key customers and create account plans for retention and growth.
• Identify opportunities to expand customer partnerships and drive new commercial opportunities.
• Collaborate with Marketing to drive regional activity aligned to sales objectives.
• Utilise data on sales, profitability and products to guide decisions.
• Coordinate with Operations to resolve service issues and improve customer experience.
• Maintain high CRM data quality and reporting to track progress.
• Support creation of sales tools and processes to improve execution.

Skills

Foodservice wholesale market knowledge

Field sales leadership

Data-driven decision making

Relationship building

Job description

Do you have a proven track record of driving growth within foodservice wholesale?

Can you inspire and develop a geographically dispersed sales team to deliver strong commercial results?

Are you a customer-focused leader who uses data and market insight to turn strategy into action?

MacGregor Black is partnering with a leading Foodservice Wholesale business in the search for a Regional Sales Lead – Foodservice, covering the West Midlands and North of the UK.

This is an opportunity to lead regional sales performance, develop a high-performing team and strengthen customer partnerships. You will own the regional sales plan, working closely with Marketing, Operations and the wider Foodservice leadership team to deliver growth, profitability and excellent customer service.

Key Responsibilities

• Develop and deliver the regional sales plan, setting clear targets and priorities for the sales team.
• Lead, coach and develop sales managers across the region, supporting onboarding, training and ongoing performance.
• Build strong relationships with key customers, creating account plans that support retention and growth.
• Identify opportunities to expand customer partnerships and drive new commercial opportunities.
• Partner with Marketing to develop regional activity that supports sales objectives.
• Use sales, profitability, customer and product data to identify trends and guide decision-making.
• Work with operational stakeholders to address service issues and improve the customer experience.
• Maintain high standards of CRM use, data accuracy and reporting.
• Support the development of sales tools, reporting frameworks and processes that improve sales execution.

What are we looking for?

• Strong knowledge and experience of the foodservice wholesale market.
• A proven track record in field sales and leadership of a geographically dispersed team.
• A commercially driven approach, with a clear focus on growth, profitability and results.
• Confidence using data to shape sales plans and improve performance.
• Strong relationship-building, communication and influencing skills.
• A customer-first approach and a commitment to continuous improvement.

Competitive salary plus benefits.