Regional Motorcycle Sales Leader – North & Midlands

BMS Performance Ltd; Manchester; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Hybrid company car

Market-leading motorcycle sector

Job summary

BMS Performance Ltd in Manchester is seeking a Regional Account Manager to grow a portfolio of independent motorcycle retailers and multi-site groups across the North and Midlands.

This hybrid, field-based role offers a hybrid company car and the opportunity to build structured account plans, drive seasonal selling and stock strategies, and strengthen retailer partnerships while travelling regularly across the region.

Qualifications

• Proven experience in a field sales, regional account management or territory management role.
• Strong track record of managing and developing larger accounts, ideally including regional retail chains or multi-site customers.
• Retail sector experience, with an understanding of seasonal trading patterns, product ranges, stock planning and promotional activity.
• Ability to build and execute structured account development plans.
• Commercial awareness and confidence discussing sales performance, product mix, stock movement and growth opportunities.
• Experience working collaboratively with customers on marketing initiatives and strategies to drive demand.
• Strong relationship-building, negotiation and influencing skills across businesses of different sizes.
• Proactive, organised and analytical approach to managing a regional territory.
• Full UK driving licence and ability to travel regularly throughout the North and Midlands.

Responsibilities

• Regional account management: Own and develop relationships across a portfolio of independent retailers and regional retail groups, ranging from one- or two-site businesses to chains with approximately 15 locations.
• Strategic account growth: Build structured account plans that identify opportunities to increase sales, improve customer performance and grow revenue across the region.
• Seasonal selling: Plan for seasonal demand, anticipate market trends and ensure the right products are available at the right time.
• Range planning and stock management: Help customers with product selection, ranging, stock availability and replenishment to maximise sales.
• Stock pull-through: Understand drivers of sales at retail level and improve sell-through while reducing slow-moving inventory.
• Retail marketing strategies: Collaborate on promotional activity, local marketing initiatives and campaigns to generate demand.
• Commercial performance: Review account performance, identify gaps and opportunities using sales data and customer insight.
• Relationship development: Build strong relationships with key decision-makers, influencing commercial decisions and loyalty.
• Territory management: Plan and prioritise time across the North and Midlands, balancing regular development with strategic meetings.

Skills

Field sales

Regional account management

Territory management

Account planning

Negotiation

Relationship building

Sales growth

Customer insights

Job description

BMS Performance Ltd in Manchester is seeking a Regional Account Manager to grow a portfolio of independent motorcycle retailers and multi-site groups across the North and Midlands.

This hybrid, field-based role offers a hybrid company car and the opportunity to build structured account plans, drive seasonal selling and stock strategies, and strengthen retailer partnerships while travelling regularly across the region.