Regional Motorcycle Sales Lead: Growth & Partnerships

BMS Performance Ltd; Birmingham; Hybrid; GBP 38,000 - 58,000; Full time

Benefits offered by this job

Hybrid company car

Job summary

BMS Performance Ltd in Birmingham is seeking a Regional Account Manager to grow a portfolio of independent motorcycle retailers across the North and Midlands. You will own relationships, plan strategic growth and work with customers to maximise sales, stock performance and profitability.

This hybrid, field-based role requires a full UK driving licence and the ability to travel regularly. A genuine interest in motorcycles is highly valued.

Qualifications

• Proven experience in a field sales, regional account management or territory management role.
• Strong track record of managing and developing larger accounts, ideally including regional retail chains or multi-site customers.
• Retail sector experience, with understanding of seasonal trading patterns, product ranges, stock planning and promotional activity.
• Ability to build and execute structured account development plans.
• Commercial awareness and confidence discussing sales performance, product mix, stock movement and growth opportunities.
• Experience working collaboratively with customers on marketing initiatives and strategies to drive demand.
• Strong relationship-building, negotiation and influencing skills, including the ability to engage stakeholders across businesses of different sizes.
• A proactive, organised and analytical approach to managing a regional territory.
• A full UK driving licence and the flexibility to travel regularly throughout the North and Midlands.

Responsibilities

• Regional account management: Own and develop relationships across a portfolio of independent retailers and regional retail groups, ranging from one- or two-site businesses to chains with approximately 15 locations.
• Strategic account growth: Build structured account plans that identify opportunities to increase sales, improve customer performance and grow revenue across the region.
• Seasonal selling: Plan for seasonal demand, anticipate market trends and ensure the right products are available at the right time.
• Range planning and stock management: Help customers make informed decisions around product selection, ranging, stock availability and replenishment to maximise sales potential.
• Stock pull-through: Understand what drives sales at retail level and work with customers to improve product sell-through.
• Retail marketing strategies: Collaborate with customers on promotional activity, local marketing initiatives and sales campaigns.
• Commercial performance: Review account performance, identify gaps and opportunities, and use sales data to make informed recommendations.
• Relationship development: Build strong relationships with key decision-makers, influencing commercial decisions and strengthening loyalty.
• Territory management: Plan and prioritise your time effectively across the North and Midlands.

Skills

Field sales

Regional account management

Territory management

Relationship-building

Negotiation

Job description

BMS Performance Ltd in Birmingham is seeking a Regional Account Manager to grow a portfolio of independent motorcycle retailers across the North and Midlands. You will own relationships, plan strategic growth and work with customers to maximise sales, stock performance and profitability.

This hybrid, field-based role requires a full UK driving licence and the ability to travel regularly. A genuine interest in motorcycles is highly valued.