Regional Marketing Mix Modelling Lead

Mars Petcare; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Mars University access

Industry-competitive bonus

Job summary

Mars Petcare in London is seeking a Senior Marketing Effectiveness Manager to own the regional MMM capability, deliver end-to-end studies, and ensure value realisation across markets. You will partner with market teams, MMM vendors and the Global MMM group to drive high-quality outputs and business impact.

You will lead governance, adoption and continuous improvement, ensuring regional delivery aligns with global standards and market needs, with a strong emphasis on data quality and stakeholder

Qualifications

• 6–10+ years' experience in Marketing Mix Modelling, marketing analytics or marketing effectiveness.
• End-to-end MMM projects from requirements, data prep, modelling to business recommendations.
• Strong project and stakeholder management and communication skills.
• Experience with MMM vendors or analytics consultancies.
• Experience across multiple markets in a regional/global organisation.

Responsibilities

• Own and execute the regional MMM roadmap, with milestones and commitments.
• Lead programme planning, governance and execution across all markets in the region.
• Facilitate working groups, steering meetings and governance forums.
• Monitor progress, manage risks and produce status reporting for leadership.
• Coordinate cross-functional activities to ensure delivery.
• Lead end-to-end MMM studies across assigned markets.
• Ensure data quality and model readiness prior to modelling activities.
• Review outputs and develop market-specific insights and recommendations.
• Drive adoption of MMM recommendations in planning and budgeting.
• Maintain regional backlog and align with global standards.

Skills

MMM

Marketing analytics

Project management

Stakeholder management

Vendor management

Regional/global experience

Interpret modelling outputs

Job description

Mars Petcare in London is seeking a Senior Marketing Effectiveness Manager to own the regional MMM capability, deliver end-to-end studies, and ensure value realisation across markets. You will partner with market teams, MMM vendors and the Global MMM group to drive high-quality outputs and business impact.

You will lead governance, adoption and continuous improvement, ensuring regional delivery aligns with global standards and market needs, with a strong emphasis on data quality and stakeholder