Regional MMM Lead & Insights Partner

Mars; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Mars University

Company bonus

Learning & development

Job summary

Mars is seeking a Senior Marketing Effectiveness Manager to lead the regional MMM capability, ensuring high-quality model delivery, stakeholder engagement and business value realization. You will partner with market teams, MMM vendors, and the Global MMM team to align regional priorities with global standards and drive continuous improvement.

You will translate MMM insights into actionable business decisions, embed them into marketing planning and investment processes, and own the regional

Qualifications

• 6–10+ years' experience in Marketing Mix Modelling, marketing analytics or marketing effectiveness.
• End-to-end MMM projects from requirements to business recommendations.
• Strong project management and stakeholder management and communication skills.
• Experience working with MMM vendors or analytics consultancies.
• Experience across multiple markets within regional/global organisations.

Responsibilities

• Own and execute the regional MMM roadmap, ensuring milestones and commitments are met.
• Lead programme planning, governance and delivery across markets within the region.
• Coordinate cross-functional activities with Digital, Data, vendors and stakeholders.
• Lead end-to-end MMM studies and ensure data quality and model readiness.
• Develop market-specific insights and strategic recommendations from modelling outcomes.
• Drive adoption of MMM recommendations in annual planning and media investment decisions.

Skills

MMM

Stakeholder mgmt

Project management

Vendor engagement

Regional exposure

Data interpretation

Job description

Mars is seeking a Senior Marketing Effectiveness Manager to lead the regional MMM capability, ensuring high-quality model delivery, stakeholder engagement and business value realization. You will partner with market teams, MMM vendors, and the Global MMM team to align regional priorities with global standards and drive continuous improvement.

You will translate MMM insights into actionable business decisions, embed them into marketing planning and investment processes, and own the regional