Product Marketing Manager

Adecco; Greater London; On-site; GBP 122,000; Full time

Job summary

An established industry player seeks a passionate Product Marketing Manager to drive impactful strategies in digital commerce. In this pivotal role, you will shape the future of advertising products, leveraging your expertise to conduct market assessments and collaborate with cross-functional teams. Your insights will guide product development, ensuring alignment with advertiser needs. Join a dynamic team dedicated to revolutionizing how businesses connect with customers, and make a significant impact in a fast-paced environment. If you're strategic and results-oriented, this opportunity is perfect for you!

Qualifications

• 5+ years in product marketing within tech or internet sectors.
• Experience in AdTech and go-to-market strategies.

Responsibilities

• Lead market analysis to identify trends and opportunities.
• Collaborate with teams to ensure innovative solutions for advertisers.

Skills

Product Marketing

AdTech

Market Analysis

Strategic Marketing

Cross-functional Collaboration

Stakeholder Management

Education

Bachelor's Degree in Marketing or Business

MBA or equivalent

Job description

Product Marketing Manager

Direct message the job poster from Adecco

Product Marketing Manager - Shape the Future of Digital Commerce

Location: London, England, United Kingdom

Duration: 4 months (Possibility for extension)

Salary: £122,000 per year

Are you a seasoned Product Marketing Manager with a passion for the technology and internet landscape? Do you possess a strategic mindset, a deep understanding of advertising technologies, and a proven ability to drive impactful go-to-market strategies? If so, we have an exciting opportunity to join a dynamic team focused on revolutionizing how businesses connect with their customers.

In this pivotal role, you will be instrumental in shaping the future of our advertising products focused on digital commerce. You will leverage your extensive experience to lead market assessments, analyse data, and gather qualitative feedback to represent market needs internally to Product Management and Engineering teams. Your insights will directly influence the development of both new and existing products, ensuring they meet the evolving demands of advertisers.

Key Responsibilities:

• Lead comprehensive market analysis, including quantitative and qualitative research, to identify key trends and opportunities.
• Deeply understand advertiser needs and product risk areas to prioritize recommendations for product, engineering, and design teams.
• Collaborate closely with cross-functional teams to ensure new and innovative solutions for advertisers are seamlessly integrated into the platform.
• Drive alignment and consistency in marketing approaches across regional and vertical teams to maximize global impact while addressing specific market requirements.
• Own and execute the go-to-market strategy for a portfolio of advertising products and solutions, guiding cross-functional teams in the creation of client communications, product documentation, and compelling positioning.
• Identify business needs and develop strategic initiatives to drive revenue retention and growth.
• Establish and implement processes for tracking, monitoring, and reporting on the success of marketing programs.
• Effectively communicate progress and insights to internal stakeholders through regular readouts.
• Build strong relationships and influence stakeholders across various teams, including Product, Engineering, Data Science, and Sales.

Qualifications:

• Solid years of professional experience in product marketing within the technology or internet technology sectors, strategic marketing, product management, or management consulting.
• Proven experience in AdTech.
• Demonstrated ability to use deductive reasoning to simplify complex issues and communicate them effectively.
• Strong experience collaborating across cross-functional teams with the ability to influence behaviour and drive resolution in the face of competing perspectives.
• Excellent organizational and interpersonal skills, with experience setting priorities, problem-solving, multi-tasking, and working independently in a fast-paced, dynamic environment.
• Experience leading market assessments, quantitative analysis, and qualitative feedback initiatives.
• A deep understanding of advertiser needs and the ability to translate them into actionable recommendations.
• Proven ability to partner effectively with Product Management and Engineering teams.
• Experience owning and driving go-to-market strategies for product portfolios.

Preferred Qualifications:

• Background in the retail industry.
• Experience demonstrating strong stakeholder influencing skills.
• Proven success in developing client communications, product documentation, and positioning.

This is an exceptional opportunity to make a significant impact within a leading technology organization. If you are a strategic and results-oriented Product Marketing Manager with a passion for shaping the future of digital advertising, we encourage you to apply!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Product Management, Marketing, and Information Technology

• Industries

  Marketing Services and Technology, Information and Media

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