Content & Product Marketing Manager | London, UK

Energy Aspects; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Join a dynamic and eclectic team as a Content and Product Marketing Specialist in a forward-thinking company. In this exciting role, you will craft compelling content that drives brand awareness and product adoption while collaborating with diverse teams to create impactful marketing strategies. Your expertise will help shape the narrative of an industry-leading product, fostering engagement and lead generation. Enjoy a flexible working environment with a vibrant workplace culture that promotes a balanced lifestyle through various social clubs and activities. This is your chance to make a significant impact in a collaborative setting!

Benefits

Flexible Working

Social Clubs

Access to Gyms

Diverse Dining Options

Public Transport Accessibility

Qualifications

• 3-5 years of experience in content and product marketing.
• Strong writing skills with a focus on engaging content creation.
• Proficiency in marketing tools and analytics.

Responsibilities

• Create and manage high-quality content across platforms.
• Develop go-to-market strategies for new product launches.
• Collaborate with teams to ensure alignment in messaging.

Skills

Content Marketing

Product Marketing

SEO

Analytical Skills

Writing and Editing

Collaboration Skills

Lead Generation

Creative Thinking

Education

Bachelor's Degree in Marketing or Related Field

Tools

Content Management Systems

Social Media Management Tools

Analytics Software

Job description

Description
As a Content and Product Marketing Specialist, you will play a crucial role in developing and executing marketing strategies that drive brand awareness, product adoption, lead generation, and sales enablement. This is a new role within our organisation, and you will be instrumental in driving forward successful marketing campaigns focused on providing targeted and relevant content and product marketing initiatives.

Key Responsibilities
Content Creation:

• Create, curate, and manage high-quality content across various platforms, including blog posts, video, social media, newsletters, whitepapers, and case studies.
• Create content that showcases our market-leading research and data, developing insightful and authoritative content that positions us as thought leaders in the industry.
• Devise content strategy and plan and ensure timely delivery of content to support marketing campaigns and product launches.
• Collaborate with subject matter experts to extract valuable insights and translate them into engaging content.
• Optimise content for SEO and AIEO to improve search engine rankings and increase organic traffic.
• Ensure all content is aligned with brand messaging and supports overall marketing objectives.
• Stay up-to-date with industry trends and best practices in content marketing, and continuously seek opportunities to innovate and improve content strategies.

Lead Generation:

• Collaborate with the demand generation team to develop content that aligns with lead acquisition, lead nurturing and conversion goals.
• Develop and implement content marketing strategies to increase brand visibility, engagement, and lead generation.
• Analyse and report on the performance of content generated, using data to inform future strategies.

Product Marketing:

• Work closely with product teams to understand product features and benefits and translate them into compelling marketing messages.
• Develop go-to-market strategies for new product launches, including targeting, positioning, messaging, and promotional activities.
• Create sales enablement materials, such as product brochures, presentations, and case studies, to support the sales team in effectively communicating product value to prospects.

Internal Education and Collaboration:

• Educate internal stakeholders on the value and impact of content and product marketing, fostering a culture of collaboration and understanding.
• Collaborate with cross-functional teams, including sales, research, product, design, and customer success, to ensure alignment and consistency in messaging.

Please note, this role offers flexible working with 4 days in the office and one day working from home.

Skills, Knowledge & Expertise

• 3-5 years of experience in content marketing, product marketing, or a related role.
• Strong writing and editing skills, with the ability to create engaging and persuasive content.
• Proven experience in product marketing, including developing go-to-market strategies, product positioning, and messaging.
• Experience in developing content to support the lead generation process and how this is used in the execution of marketing campaigns across multiple channels.
• Proficiency in using marketing tools and platforms, such as content management systems, social media management tools, and analytics software.
• Ability to demonstrate and utilise AI to create detailed and useful content would be a significant benefit. Willingness to learn these new tools is required.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Experience in creating sales enablement materials and supporting sales teams.
• Ability to educate and influence internal stakeholders on the importance of content and product marketing.
• Creative thinker with a passion for storytelling and a keen eye for detail.

Job Benefits
Welcome to our unique workplace where a passion for our industry-leading product sits at the heart of who we are.

Life at EA is completely eclectic, fostered through the global nature of the business and a real appreciation of the many cultures of our diverse team. We unite as a single, cohesive team through an array of social clubs that cater to a spectrum of interests, from running and yoga to football and culinary adventures. These groups create a collegial and dynamic atmosphere that extends beyond work, promoting a healthy and balanced lifestyle for our team.

Our strategically located offices are all set in prestigious buildings, offering you the convenience of nearby gyms, retail therapy, diverse dining options, and accessible public transport.

Job ID e6f50696-1a99-487c-8cf6-91460c6d3710

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