Marketing Manager - Customer Lifecycle

Argus; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

An innovative company seeks a Marketing Manager to lead customer lifecycle strategies that enhance engagement and satisfaction. In this pivotal role, you will collaborate with a global marketing team to develop targeted campaigns, optimize customer journeys, and drive retention. This position offers a dynamic work environment where creativity and strategic thinking are valued. Join a forward-thinking organization that prioritizes professional growth and rewards performance, making a significant impact in the energy and commodity markets.

Benefits

Competitive salary and company bonus scheme

Group pension scheme

Group healthcare and life assurance scheme

Flexible working environment

25 days holiday with annual increase up to 30 days

Subsidised gym membership

Season ticket travel loans

Cycle to work scheme

Extensive internal and external training

Qualifications

• 3+ years of B2B digital marketing experience with a focus on customer lifecycle.
• Proven ability to implement effective marketing programs.

Responsibilities

• Develop and execute customer lifecycle marketing strategies.
• Create engagement campaigns to drive product usage.

Skills

B2B Digital Marketing

Customer Lifecycle Marketing

Campaign Planning

Project Management

CRM Systems

Content Marketing

Customer Engagement

Data Analysis

Job description

Marketing Manager – Customer Lifecycle

Holborn, London, UK.

Argus is where smart people belong and where they can grow. We answer the challenge of illuminating markets and shaping new futures.

What we’re looking for

Your role as the customer lifecycle marketing manager is to develop and execute the customer lifecycle marketing strategy that will drive customer engagement, satisfaction, and revenue through the customer journey for Argus. You will be working as part of the global marketing team and in partnership with key stakeholders across Argus. You will develop the lifecycle roadmap and ensure appropriate lifecycle marketing programs are created, maintained, and enhanced, from onboarding through to growth and renewals.

What will you be doing

• Development & maintenance of the contact strategy including targeting & opportunity identification
• Build & implement triggered lifecycle campaigns across early life, in-life, and retention stages
• Support the adoption of subscription products and services from Argus customers from activation and onboarding to deeper awareness and usage of our products
• Create programs to support adoption, such as user guides, training videos, webinars, and email campaigns
• Maintain strong commercial acumen
• Deliver incremental improvements in customer retention
• Create engagement campaigns to drive product usage and improve customer knowledge and value of subscriptions
• Curate marketing briefs for support functions to activate campaigns
• Define clear KPIs for Customer Lifecycle marketing
• Articulate reporting and measurement requirements for global marketing dashboards
• Support customer success in running effective customer surveys and ensure feedback is integrated into business units (e.g., NPS)
• Measure, track, and recommend based on data input and communication effectiveness
• Gain knowledge of markets Argus operates in to position customer lifecycle marketing programs effectively

Skills and Experience

• At least 3 years’ B2B digital marketing experience
• Proven experience implementing customer lifecycle marketing programs
• Excellent verbal, written, and numerical skills
• Campaign planning and end-to-end project management experience
• Experience in planning customer journeys across various scenarios
• Experience developing and delivering contact strategies
• Curiosity and interest in commodity markets and price reporting agencies
• Proven record of developing innovative content marketing assets
• Strong commercial background and understanding of demand generation principles
• Experience using bespoke customer databases or CRM systems
• Ability to adapt strategically
• Attention to detail
• Effective collaboration across all organizational levels
• Ability to build relationships and work as part of a global team
• Results-driven and high-performing individual

What’s in it for you

Our rapidly growing, award-winning business offers a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers. Argus recognizes and rewards successful performance and promotes professional development.

• Competitive salary and bonus scheme
• Group pension scheme
• Group healthcare and life assurance
• Flexible working environment
• 25 days holiday, increasing to 30
• Subsidised gym membership
• Season ticket travel loans
• Cycle to work scheme
• Extensive training opportunities

About Argus

Argus is a leading independent provider of market intelligence to energy and commodity markets, offering price assessments, news, analytics, and more. Headquartered in London, with over 1,400 staff and 30 offices worldwide, trusted by companies, governments, and trading firms in 160 countries.

Founded in 1970, Argus remains privately owned, committed to employee growth, with core values of Excellence, Integrity, Partnership, and Inclusivity.

For more information and to apply, please upload your CV via our website: www.argusmedia.com/en/careers/open-positions.

By applying, you consent to the collection and use of your personal data. Argus is an equal opportunity employer, welcoming diversity in the workplace.