Regional Field Sales Manager – Midlands

Gewiss UK; Birmingham; On-site; GBP 30,000 - 50,000; Full time

Job summary

GEWISS in the Midlands is seeking a field-based sales professional to grow profitable business across the GEWISS Midlands region by developing distributor relationships and increasing sales of electrical wiring accessories and related products.

You will build a strong pipeline, target electrical distributors and contractors, and work with internal teams to meet targets while representing GEWISS professionally at meetings and events.

Qualifications

• At least 1 years’ experience in a similar position preferred.
• Strong negotiation, closing and time management skills.
• Relevant industry, market and competitor knowledge would be an advantage.

Responsibilities

• Increase turnover in line with company goals within the designated sales area.
• Develop and manage a clear sales pipeline, ensuring opportunities are progressed, followed up and converted in line with agreed targets.
• Split activity approximately 70% with national and independent electrical wholesalers and 30% creating pull-through sales with small to medium electrical contractors and related end users.
• Develop profitable business with existing and new customers, building strong relationships and increasing the product mix sold.
• Identify and target new business opportunities across the territory, including dormant accounts, underperforming accounts and new contractor relationships.
• Generate business for distributors in the area through sell-out activity with contractors, end users and other relevant third parties.
• Develop strong relationships with key distributors, including the Top 20 accounts, and work closely with them to increase turnover.
• Create structured account development plans for key customers, focusing on growth, margin improvement and wider product adoption.
• Support branch and customer activity through product presentations, promotions, trade mornings and joint customer visits where appropriate.
• Work closely with internal sales, customer service, marketing and product teams to ensure customer requirements are handled professionally and efficiently.
• Maintain regular contact with your line manager, providing market reports, sales forecasts and updates as required.
• Provide weekly feedback on competitor pricing and current pricing activity within the local market.
• Monitor and update all projects through CRM Dynamics, ensuring full compliance and accurate record keeping.
• Represent GEWISS professionally at customer meetings, branch visits, trade events and any other relevant business activity.

Skills

Negotiation

Closing

Time management

Tools

CRMDynamics

MS Excel

Job description

GEWISS in the Midlands is seeking a field-based sales professional to grow profitable business across the GEWISS Midlands region by developing distributor relationships and increasing sales of electrical wiring accessories and related products.

You will build a strong pipeline, target electrical distributors and contractors, and work with internal teams to meet targets while representing GEWISS professionally at meetings and events.