Regional Demand Marketing Lead — Cross-Sell Growth

Faria Education Group; England; On-site; GBP 50,000 - 80,000; Full time

Benefits offered by this job

Health & Wellness Allowance

Team socials

Professional Development opportunities

Unlimited book budget

Job summary

Faria Education Group seeks a Regional Customer Demand Marketing Executive to drive expansion within existing accounts and generate measurable pipeline across the OpenApply, Atlas, and related product portfolio. You will lead cross‑region campaigns, use customer insight to target opportunities, and collaborate with Sales, CX and Product Marketing to deliver timely, high‑quality campaigns and content.

The role focuses on identifying whitespace and activation opportunities, tracking ROI and

Qualifications

• Previous experience in a marketing role, ideally within B2B, SaaS or a technology environment.
• Understanding of digital marketing and integrated campaign execution.
• Strong organisational and project management skills.
• Comfortable working with data and using performance metrics to inform decisions.
• Good understanding of customer journeys and marketing funnels.
• Strong written and verbal communication skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Strong attention to detail and a proactive approach to problem-solving.
• Comfortable working collaboratively with Sales and other commercial teams.
• Willingness to learn and develop commercial demand generation skills.

Responsibilities

• Identify – Customer insight & opportunities through whitespace analysis and CRM data.
• Plan – Manage regional campaign planner across email, paid media, events, social and content.
• Execute – Day-to-day delivery of demand generation campaigns with cross‑team asset creation.
• Support – Align marketing with Sales and CX; provide enablement materials and case studies.
• Measure – Track engagement, leads, pipeline, ROI and optimise based on tests and attribution.

Skills

Digital marketing

Campaign execution

CRM data accuracy

Customer segmentation

Analytics & reporting

Cross-functional collaboration

Content creation

Project management

ABM awareness

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Marketing automation platforms

Email marketing platforms

Google Analytics

Job description

Faria Education Group seeks a Regional Customer Demand Marketing Executive to drive expansion within existing accounts and generate measurable pipeline across the OpenApply, Atlas, and related product portfolio. You will lead cross‑region campaigns, use customer insight to target opportunities, and collaborate with Sales, CX and Product Marketing to deliver timely, high‑quality campaigns and content.

The role focuses on identifying whitespace and activation opportunities, tracking ROI and