EU Field Marketing Lead — Demand & Growth

Siteimprove; Greater London; Hybrid; GBP 85.000 - 110.000; Vollzeit

Benefits dieser Stelle

Private Medical Insurance

25 days annual leave

Travel-to-work reimbursement

Aviva workplace pension

Zusammenfassung

Siteimprove is hiring a Field Marketing Manager to lead regional field marketing strategy and execution across international markets, with a primary focus on EU regions. You will translate global priorities into locally relevant programs, partnering with regional sales to drive demand and pipeline while ensuring brand consistency.

You will manage multi-channel campaigns, events, webinars, and ABM initiatives, using Pardot, HubSpot, 6sense, and Salesforce to measure performance and optimize ROI

Qualifikationen

• 6+ years in field marketing or demand generation in enterprise IT or B2B SaaS across Europe.
• Bachelor’s degree or equivalent in Marketing/Business/Communications.
• Advanced proficiency in marketing automation and CRM platforms.
• Experience planning integrated field marketing programs with regional events.

Aufgaben

• Own regional field marketing strategy and multi-channel plans.
• Lead regional and multi-market events, conferences, webinars, roadshows.
• Localize and scale global campaigns to regional needs.
• Drive demand gen and funnel ownership with sales.
• Partner with regional sales to improve lead quality and pipeline.
• Define metrics and optimize programs with data insights.
• Lead integrated campaigns across email, digital, social, and more.
• Champion brand consistency and regional positioning.
• Own regional budgets and ROI optimization.

Kenntnisse

Strategic planning

Event management

Campaign localization

Demand generation

Sales partnership

Data-driven decisions

Multi-channel campaigns

Brand positioning

Budget ownership

Marketing technology

Ausbildung

Bachelor’s degree in Marketing/Business/Communications

Tools

Pardot

HubSpot

6sense

Salesforce

Jobbeschreibung

Siteimprove is hiring a Field Marketing Manager to lead regional field marketing strategy and execution across international markets, with a primary focus on EU regions. You will translate global priorities into locally relevant programs, partnering with regional sales to drive demand and pipeline while ensuring brand consistency.

You will manage multi-channel campaigns, events, webinars, and ABM initiatives, using Pardot, HubSpot, 6sense, and Salesforce to measure performance and optimize ROI