Regional Demand Marketing for Customer Growth

Faria Education Group; Loughborough; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary based on experience

Monthly Health & Wellness Allowance

Team socials

Professional Development opportunities

Unlimited book budget

Job summary

Faria Education Group is seeking a Regional Customer Demand Marketing Executive to grow our existing customer base by driving cross-sell and upsell opportunities across OpenApply, ManageBac, Atlas and related services within a multi-region framework.

You will own planning, execution and measurement of campaigns, collaborating with Sales, CX and Product Marketing to convert insights into expanding opportunities and measurable pipeline growth.

Qualifications

• Previous experience in a marketing role, ideally within B2B, SaaS or a technology environment.
• Understanding of digital marketing and integrated campaign execution.
• Strong organisational and project management skills.
• Comfortable working with data and using performance metrics to inform decisions.
• Good understanding of customer journeys and marketing funnels.
• Strong written and verbal communication skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Strong attention to detail and a proactive approach to problem-solving.
• Comfortable working collaboratively with Sales and other commercial teams.
• Willingness to learn and develop commercial demand generation skills.

Responsibilities

• Identify whitespace analysis to uncover cross-sell, upsell, and product adoption opportunities.
• Support customer segmentation, target account list creation, and CRM data accuracy.
• Research customer needs, buying triggers, and share campaign insights with commercial teams.
• Maintain the regional customer campaign planner across email, paid media, events, social, and content.
• Help plan integrated funnel campaigns, nurture programs, product launches, and feature releases.
• Collaborate with internal marketing teams to ensure timely, high-quality campaign delivery.
• Manage day-to-day execution of customer demand generation campaigns.
• Coordinate with Content, Digital, and Creative teams to build emails, landing pages, and campaign assets.
• Maintain campaign schedules while ensuring brand consistency and messaging accuracy.
• Partner with Sales, SDRs, and CX to align marketing activity with customer growth targets.
• Equip sales teams with campaign details, target lists, enablement materials, and case studies.
• Gather feedback from frontline teams to continuously refine targeting and follow-up efforts.
• Track and report on key metrics: engagement, leads, pipeline contribution, conversion, and ROI.
• Run tests across audiences, messaging, and channels to optimise campaign performance.
• Maintain clean attribution data in CRM systems and share best practices with the team.

Skills

Marketing experience

B2B SaaS

Campaign execution

Data-driven marketing

Cross-sell/upsell campaigns

Collaboration with Sales

Tools

CRM platforms

Marketing automation

Job description

Faria Education Group is seeking a Regional Customer Demand Marketing Executive to grow our existing customer base by driving cross-sell and upsell opportunities across OpenApply, ManageBac, Atlas and related services within a multi-region framework.

You will own planning, execution and measurement of campaigns, collaborating with Sales, CX and Product Marketing to convert insights into expanding opportunities and measurable pipeline growth.