Regional Customer Growth & Demand Marketer

Faria Education Group; Loughborough; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary based on experience

Monthly Health & Wellness Allowance

Team socials

Professional Development opportunities

Unlimited book budget

Job summary

Faria Education Group is seeking a Regional Customer Demand Marketing Manager to drive growth across existing customers in assigned regions. You will design and execute multi-channel campaigns to generate qualified expansion opportunities and revenue across the full product portfolio.

Collaborate with Sales, CX, Product Marketing and RevOps to optimize targeting, attribution and ROI. You will own cross-sell, upsell and account planning, balancing strategic leadership with hands-on execution in a

Qualifications

• Proven experience in B2B demand generation, growth marketing or customer marketing.
• Strong understanding of cross-sell, upsell and customer expansion.
• Demonstrable experience delivering multi-channel marketing campaigns.
• Experience working towards pipeline and revenue targets.
• Strong analytical skills with data-driven decision making.
• Experience partnering with Sales and SDR teams to generate and convert pipeline.
• Strong campaign, project and stakeholder management.
• Ability to operate strategically while hands-on in campaign execution.

Responsibilities

• Own cross-sell, upsell and whitespace analysis to uncover opportunities.
• Build target account lists and segmentations using customer data.
• Deliver full-funnel integrated campaigns to meet pipeline targets.
• Partner with Sales, SDRs, and RVPs to turn demand into pipeline.
• Track and report on pipeline, revenue, ROI, and attribution.
• Identify expansion opportunities within existing accounts.

Skills

B2B demand gen

Growth marketing

Cross-sell & upsell

Multi-channel campaigns

Sales collaboration

Analytics & metrics

Campaign management

Strategic yet hands-on

Tools

CRM platforms

Marketing automation

Job description

Faria Education Group is seeking a Regional Customer Demand Marketing Manager to drive growth across existing customers in assigned regions. You will design and execute multi-channel campaigns to generate qualified expansion opportunities and revenue across the full product portfolio.

Collaborate with Sales, CX, Product Marketing and RevOps to optimize targeting, attribution and ROI. You will own cross-sell, upsell and account planning, balancing strategic leadership with hands-on execution in a