Regional Brand Manager – Growth & Launches

Better Placed; Manchester; On-site; GBP 42,000 - 64,000; Full time

Job summary

Better Placed is seeking a regional marketing professional to support brands across markets, translating global strategy into regional plans and driving launches, portfolio decisions and growth opportunities.

You’ll work at the intersection of brand, commercial and category marketing, collaborating with Global Marketing, local market teams, Sales, Finance, and Supply Chain to deliver impactful market activation and data-driven recommendations.

Qualifications

• 3+ years’ experience in marketing, category, commercial or product management, ideally within consumer goods.
• Strong commercial and analytical skills with the ability to turn data into clear recommendations.
• Experience managing projects or workstreams across multiple teams and markets.
• Experience supporting new product launches, ideally across multiple countries.
• Advanced Excel and PowerPoint skills.
• Highly organised with the ability to manage multiple priorities.
• A proactive, commercially curious approach and the confidence to challenge and influence.

Responsibilities

• Own day-to-day regional marketing activity across a portfolio of brands and categories.
• Analyse sales, market, consumer and category performance to identify growth opportunities and risks.
• Develop recommendations around portfolio, assortment, product launches and market priorities.
• Lead regional workstreams for new product launches, ensuring markets have everything needed for successful execution.
• Coordinate launch readiness across forecasts, assets, product information, training and commercial materials.
• Build business cases, performance reviews and recommendations to support commercial decision-making.
• Lead cross-functional projects, managing timelines, dependencies, risks and stakeholder communication.
• Monitor competitor, category and market developments and feed these into regional priorities.
• Support the development of sales enablement tools, product materials and market toolkits.
• Build strong relationships across global and local teams and confidently influence stakeholders through data and insight.

Skills

Marketing

Category marketing

Commercial management

Product management

Data analysis

Excel

PowerPoint

Tools

Circana

Nielsen

GfK

Job description

Better Placed is seeking a regional marketing professional to support brands across markets, translating global strategy into regional plans and driving launches, portfolio decisions and growth opportunities.

You’ll work at the intersection of brand, commercial and category marketing, collaborating with Global Marketing, local market teams, Sales, Finance, and Supply Chain to deliver impactful market activation and data-driven recommendations.